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Edelman hires Borra as EVP, MD of nutrition, food, and wellness

Posted December 22, 2008

CHICAGO: Edelman named Susan Borra EVP and MD of nutrition, food, and wellness, effective January 12, 2009. Borra, who most recently worked as president of the International Food Information Council, will work to strengthen the agency’s food and nutrition practice, while working with resources from its bioscience communications, health public affairs, consumer health, and health media practices. Borra also previously served as president of the American Dietetic Association (ADA), chairman of the ADA Foundation, and a member of the Subcommittee on the Interpretation and Uses of Dietary Reference Intakes at the National Academy of Sciences.

Filed under: People Moves

Tags:ADA Foundation, American Dietetic Association, Edelman, Food Information Council, National Academy of Sciences, Subcommittee on the Interpritation and Uses of Dietary, Susan Borra

Tribune hires Edelman for Chapter 11 comms

Posted December 9, 2008

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CHICAGO: The Tribune Co. has hired Edelman for PR help on its December 8, Chapter 11 restructuring, according to filings in US Bankruptcy Court, Delaware. The media company transitioned to private ownership last year under Sam Zell. It disclosed in a statement that it has sufficient funding to operate its media businesses while it restructures its debt obligations. Neither party was immediately available for comment.

Filed under: News Briefs

Tags:Edelman, Sam Zell, Tribune Co.

Edelman’s cause study finds brand loyalty in recession

Posted November 20, 2008

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NEW YORK: In its second annual Goodpurpose study, Edelman found that 68% of consumers believe that they would stay loyal to a brand that supports a good cause, even in a recession. In addition, 42% of those surveyed said social purpose trumps design and innovation when it comes to two products of the same quality and price. But 63% of consumers say companies spend too much money for advertising and marketing, when it could be used for a cause.

Mitch Markson, president of the New York-based agency’s global consumer brands practice, said that the study “reinforced” what the Goodpurpose consultancy has been hearing. For this year’s study, which was released November 17, 6,000 people in 10 countries were surveyed in August, September, and October.

Filed under: Agency, News Briefs

Tags:Edelman

Edelman release health study, presents at conference

Posted October 30, 2008

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NEW YORK: In the recently released Edelman Health Engagement Barometer, a first-time study that looked at how people want to interact with companies, organizations, and brands, 70% said that it’s increasingly important for companies and organizations, in health, to engage with them. In addition, 80% said they are somewhat involved and very involved with health; and 39% said they actively seek and share information, with 12% of that group saying they have an advocate’s viewpoint. The agency presented the study, which surveyed 5,000, at the Health 2.0 conference in San Francisco on October 22 and 23. It also launched The Health Engagement Blog the same day.

Filed under: Agency, News Briefs

Tags:Edelman, Health 2.0

Donhauser joins Racepoint as SVP

Posted October 20, 2008

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WALTHAM, MA: Racepoint Group named Tod Donhauser SVP of its corporate practice. Donhauser was previously head of Edelman’s DC-based public affairs group, serving clients such as PhrMA, Northrup Grumman, and the Kingdom of Morocco.

Filed under: Agency, People Moves

Tags:Donhauser, Edelman, Morocco, Racepoint

Edelman appoints Dave Coustan VP of digital in Atlanta

Posted October 16, 2008

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ATLANTA: Edelman hired Dave Coustan as VP of the digital practice for the firm’s Southeastern region, effective October 1. Coustan, who was most recently blog master and social media strategist EarthLink, will be based in Atlanta. In his new role, Coustan leads online strategy development and implementation, working with consumer and corporate accounts on digital initiatives, such as social communities, blog research, and SEO optimization.

Filed under: People Moves

Tags:Atlanta, Dave Coustan, Edelman

Edelman to handle PR for Washington Lottery

Posted October 16, 2008

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OLYMPIA, WA: Edelman and Cole & Weber won a combined, competitive pitch for a PR and advertising contract with Washington Lottery. The total contract is valued at $12 million annually over three years; however, Edelman declined to reveal the specific PR budget. The two firms will begin work on the account in November.

Filed under: News Briefs

Tags:Cole & Weber, Edelman, Washington

Edelman selects dna13 to create Web-based platform

Posted October 1, 2008

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NEW YORK: Edelman is working with dna13 to create a standardized Web-based platform that will allow the firm’s 3,200 employees to use the software-as-service for media monitoring, directories, analytics, document management, and client reporting. Edelman will also allow agency members and clients to work together on a common platform.

Filed under: Canada, News Briefs

Tags:dna13, Edelman

Edelman hires Hickey as SVP, digital content strategist

Posted October 1, 2008

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SEATTLE: Edelman hired Wayne Hickey as SVP and digital content strategist. Hickey will drive Edelman’s work with Microsoft’s Interactive Entertainment Business and play a role in the agency’s digital entertainment, rights, and technology practice. Hickey, who began September 15, will also serve as a senior counselor to clients. He most recently worked at Weber Shandwick, where he led a digital media and entertainment segment in the global tech practice. Jason Wellcome will now assume that role at WS.

Filed under: People Moves

Tags:Edelman, Microsoft, Wayne Hickey

Edelman Chicago announces new managing directors

Posted September 25, 2008

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CHICAGO: Edelman recently appointed Kevin Cook and Caroline Dettman to serve as managing directors of the Chicago office. They will directly report to Mark Shadle and Janet Cabot, presidents of the central region. As managing director, Cook will supervise corporate affairs, from financial communications to corporate editorial service. Dettman will oversee consumer brand work as managing director.

Filed under: People Moves

Tags:Caroline Dettman, Chicago, Edelman, Janet Cabot, Kevin Cook, Mark Shadle

Edelman hires Borra as EVP, MD of nutrition, food, and wellness

Tribune hires Edelman for Chapter 11 comms

Edelman’s cause study finds brand loyalty in recession

Edelman release health study, presents at conference

Donhauser joins Racepoint as SVP

Edelman appoints Dave Coustan VP of digital in Atlanta

Edelman to handle PR for Washington Lottery

Edelman selects dna13 to create Web-based platform

Edelman hires Hickey as SVP, digital content strategist

Edelman Chicago announces new managing directors

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