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SAN FRANCISCO: The Horn Group promoted Dee Anna McPherson to partner. McPherson, a principal of the agency, leads Horn Group’s San Francisco office in client service, business development, and operations.
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NEW YORK: Stanton Crenshaw Communications and Abernathy MacGregor Group are aiding the two private equity firms involved in the acquisition of Lehman Brothers’ Neuberger Berman business and the fixed income and certain alternative asset management businesses of Lehman Brothers’ Investment Management Division. Stanton Crenshaw is working with Bain Capital Partners, and Abernathy MacGregor is the contact for Hellman & Friedman. The transaction has a valuation of $2.15 billion for the businesses acquired.
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CINCINNATI: Michael Lawson has joined the global clinical research organization, Kendle, as director of IR. Lawson will expand the company’s IR program through shareholder and analyst relations to ultimately grow its shareholder base. He will report to Karl Brenkert III, SVP and CFO. Previously, Lawson was VP of IR for Associated Estates Realty Corporation, a real estate investment trust.
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LOUISVILLE, CO: GlobeImmune, a biopharmaceutical company that develops treatments for infectious diseases and cancer, hired Russo Partners for message development and corporate media relations. The New York-based agency began work on the account September 1 and will provide support for GlobeImmune’s presence at the American Association for the Study of Liver Diseases annual meeting, which begins October 31. It was not a competitive bid.
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LOS ANGELES: Red Gate Communications, founded by Fiona Hutton in 2001, was renamed Fiona Hutton & Associates, effective today, September 30. The firm, which also introduced a new Web site and logo, focuses on public policy and issues such as energy, health care, and the environment. It listed past clients as The Nature Conservancy, Home Depot, the California Association of Health Plans, the Association of California Water Agencies, and the Los Angeles Dodgers.
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NEW YORK: Stephen Davidson will assume the role of VP of IR at NYSE Euronext October 6. Davidson will be responsible for the organization’s global IR program, including managing relationships and communications with shareholders, analysts, and the professional investment community. Previously, Davidson was head of IR and global marketing and communications for MarketAxess, a provider of client-to-dealer corporate bond trading and technology services.
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NEW YORK: Goodman Media International added five new clients to its roster since August, including The NewsHour with Jim Lehrer, for publicity surrounding the show’s coverage of the election, and Penguin Books, for the launch of Madeline and the Cats of Rome, a new book in the Madeline series. For Thirteen/WNET, the agency will provide PR support for two projects: Worldfocus, a new half-hour nightly newscast premiering on PBS in October; and Make ‘Em Laugh, a six-hour PBS series scheduled for January 2009 debut. The agency is also working with Free to Choose Media and MediaPost on separate projects.
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WEST HOLLYWOOD, CA: SHADOW PR, a New York-based fashion, beauty, and lifestyle agency, opened a West Hollywood branch called SHADOWest to support media relations in Los Angeles, Las Vegas, and San Francisco; represent West Coast businesses; and function as a showroom for fashion clients, including Armani Exchange, Mulberry, American Eagle, and Jules Smith, among others. The agency brought on Laura Bass, formerly of Bragman Nyman Cafarelli, as West Coast director.
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BOSTON: LifeYield, a recently launched financial technology provider to wealth management firms and advisers, hired BackBay Communications as AOR. BackBay will assist LifeYield with media relations work and the creation of marketing materials.
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DENVER: GroundFloor Media announced September 26 that Get Smart Schools, a nonprofit education reform organization, has selected the firm as its AOR. GroundFloor will focus on developing an overreaching messaging strategy for the group, including media outreach.
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