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In Brief Blog

Cece Feinberg Public Relations to represent Magnes Sisters

Posted January 16, 2008

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NEW YORK, NY: Cece Feinberg Public Relations announced that it will be representing Magnes Sisters, a New York based line of designer handbags.

Beginning this month Cece Feinberg will launch an ongoing media campaign to promote Magnes Sisters as a leader in the fashion accessories market. The new campaign will begin by introducing members of the fashion and lifestyle press to the Magnes Sisters collection.

Filed under: Account win, Agency, News Briefs

Exits at Valentino

Posted January 7, 2008

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NEW YORK: Carlos Souza, Valentino’s VP of worldwide PR, left the company’s New York office on December 18, with his contract expiring on January 1. Souza has worked for Valentino for over 20 years, and his position will not be filled.

Daniela Giardina, Valentino’s longtime director of global communications in Rome, will also exit the company after the January couture show.

Filed under: Corporate, People Moves

Kaplow assisting client Burlington Coat Factory with coat drive

Posted December 20, 2007

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NEW YORK, NY: Kaplow is assisting with a “Warm Coats and Warm Hearts Drive” for its client Burlington Coat Factory, along with nonprofit organization One Warm Coat. Good Morning America is the exclusive media partner of the coat drive, which was kicked off with actor Ben Affleck making the first donation on December 6. The drive will go on until January 31st, and drop-offs can be made at Burlington Coat Factory stores around the country, as well as outside Good Morning America’s Times Square studio location.

Filed under: Agency, News Briefs

Brendy Barr Communications to represent Blue Amber Medical Spa & Wellness

Posted December 20, 2007

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OAKLAND TOWNSHIP, MI: Brendy Barr Communications has been selected to provide PR services to Blue Amber Medical Spa & Wellness, recently founded by Dr. John P. Sosa, a specialist in aesthetic medicine. Blue Amber said it chose Brendy Barr for its creative ideas to maintain visibility for the spa beyond its grand opening.

Filed under: Account win, Agency, News Briefs

Duffy & Shanley adds new jewelry client

Posted December 19, 2007

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PROVIDENCE, RI: Duffy & Shanley, Inc. has added a new client, Touchstone Crystal, a create-your-own jewelry company. The agency will develop an integrated PR campaign to increase the Touchstone Crystal brand visibility and generate interest in both the jewelry product and consultant opportunities.

Filed under: Account win, Agency, News Briefs

Workhouse Publicity selected as AOR for MacHay

Posted December 18, 2007

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NEW YORK, NY: Lifestyle brand MacHay has selected Workhouse Publicity as the AOR for US marketing and domestic publicity.

Workhouse Publicity will develop an integrated promotional strategy for MacHay that coordinates communication efforts both nationally and locally. The agency will also create creative brand messaging across all media channels to promote the line.

Filed under: Account win, Agency, News Briefs

Pierce Mattie PR announces new clients in LA office

Posted December 13, 2007

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LOS ANGELES, CA: Glyderm has selected Pierce Mattie PR to be the AOR for their beauty PR campaign throughout 2008. Pierce Mattie will help Glyderm gain exposure for their current line of dermatological products and their upcoming Gly7 products. LA Boxing health and fitness club has also chosen the agency to spearhead their PR campaign next year. Pierce Mattie will assist LA Boxing in publicity efforts for their 94 franchise locations across the country, as well as their upcoming fashion apparel line that will launch in 2008. In its NY office, the firm has been appointed by Earth Therapeutics to continue to lead their beauty PR campaign for a third year.

Filed under: Account win, Agency, News Briefs

Paul Gallagher joins Burson-Marsteller’s issues & advocacy practice

Posted December 11, 2007

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WASHINGTON: Burson-Marsteller has named Paul Gallagher a managing director within the issues & advocacy practice. Gallagher will co-lead the agency’s crisis team in the US with managing director Karen Doyne, and the pair will report to global EVP Josh Gottheimer.

Gallagher joins Burson from MS&L, where he was director of media strategy. Previously, he spent 10 years as producer for Mike Wallace at 60 Minutes.

Filed under: Agency, People Moves

Pierce Mattie PR promotes staff

Posted December 7, 2007

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LOS ANGELES:Pierce Mattie Public Relations has promoted Kim Tobman from senior account executive to account director. Tobman has worked with clients like Old Navy, Guess handbags, and ReVive Skin Care.

In its NY office, the agency has also promoted Ivy Cartagena to senior account executive. Cartagena deals with accounts such as Jane Iredale Mineral Cosmetics and Ojon Hair Care.

Filed under: Agency, People Moves

Burlington Coat Factory selects Kaplow to expand brand profile

Posted December 4, 2007

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NEW YORK: The Burlington Coat Factory has enlisted Kaplow as its consumer AOR.
In its work for Burlington Coat Factory, Kaplow will execute a comprehensive national plan to enhance the brand profile and drive awareness around the apparel and children’s wear offerings.

Filed under: Account win, Agency, News Briefs

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Cece Feinberg Public Relations to represent Magnes Sisters

Exits at Valentino

Kaplow assisting client Burlington Coat Factory with coat drive

Brendy Barr Communications to represent Blue Amber Medical Spa & Wellness

Duffy & Shanley adds new jewelry client

Workhouse Publicity selected as AOR for MacHay

Pierce Mattie PR announces new clients in LA office

Paul Gallagher joins Burson-Marsteller’s issues & advocacy practice

Pierce Mattie PR promotes staff

Burlington Coat Factory selects Kaplow to expand brand profile

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