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Cinco de Mayo celebration reaches out to all of Atlanta

Posted April 30, 2008

ATLANTA: Leading up to the second-annual Fiesta Atlanta, advertising and PR firm Lanza Group is reaching out to the entire city in order to promote diversity. Every night from April 28 to May 4, events around the city will target different neighborhoods and communities and encourage them to come to the Cinco de Mayo celebration. Events include salsa dancing, a comedy show, and a silent auction, as well as a performance by Fiesta Atlanta’s headliner, Grammy-winner Albita, at the Hard Rock Café.

Lanza Group’s president, Ralph Herrera, came up with the idea for Fiesta Atlanta to bring together the Hispanic community, but for the second year, the team decided to celebrate diversity and show what Atlanta has to offer, said Caroline Elizabeth Peters, press relations for Lanza Group.

The PR campaign for Fiesta Atlanta kicked off in January, when the PR team started reaching out to traditional and online media, both English- and Spanish-language, focusing on the family-friendly aspect of the event, which will include performances and a soccer tournament.

Filed under: News Briefs

Levick creates advisory board

Posted April 30, 2008

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WASHINGTON: Levick Strategic Communications appointed an eight-member global advisory board to provide guidance to the agency. The board includes Ron Cruse, president of Logenix International; Lawrence P. English, former president of Cigna Healthcare; Suzanne Rich Folsom, AIG chief regulatory officer and deputy general counsel; Anastasia D. Kelly, AIG EVP, general counsel, and senior regulatory and compliance officer; C. Manly Molpus, former president of the Grocery Manufacturer’s Association; John L. Mariotti, president and CEO of The Enterprise Group; Richard D. Schultz, former executive director of the NCAA and the US Olympic Committee; and retired vice admiral Edward M. Straw, former Estee Lauder president of global operations.

Filed under: People Moves

Gay and lesbian adults read more blogs

Posted April 30, 2008

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WASHINGTON: The blogosphere might be the key to reaching out to gay and lesbian adults. According to a survey from Harris Interactive and PR and marketing firm Witeck-Combs Communications, 51% of gay and lesbian respondents said they read some type of blog, compared to 36% of heterosexual adults. In addition to reading blogs more often, gay and lesbian adults are also more active in the blogosphere, posting comments and writing their own personal blogs.

Filed under: News Briefs

Hankin named Widmeyer deputy research director

Posted April 30, 2008

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WASHINGTON: Stefan Hankin, former pollster for the Barack Obama presidential campaign, joined Widmeyer Communications as VP and deputy director for the agency’s research and polling practice. Hankin will help clients develop research based on target audiences’ attitudes and beliefs.

Filed under: Agency, People Moves

Travel Portland promotes Meunier for green position

Posted April 30, 2008

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PORTLAND, OR: Veronique Meunier was promoted to PR manager of sustainability, a newly created position, at Travel Portland, effective May 5. Meunier previously held the title of regional media relations coordinator for the Oregon city’s visitor association.

Filed under: People Moves

Office Depot launches Nascar promotion

Posted April 30, 2008

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DELRAY BEACH, FL: Office Depot is targeting small businesses with a promotion that affords firms the opportunity to have their company and logo featured on the Office Depot Ford in an upcoming Nascar race. Edelman provided support for the campaign, which launched April 27. Budget terms were not disclosed. PR for the promotion will include outreach to print and online media in Southern California, Chicago, the Dallas-Ft. Worth area, and Florida. Carl Edwards, driver of the Office Depot car, will also discuss the promotion in a national radio media tour. The online sweepstakes ends June 22, and the winning business, selected at random, will be featured in September during the Sprint Cup Series at the Kansas Speedway.

Filed under: News Briefs

Watson named WS group director in Atlanta

Posted April 30, 2008

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ATLANTA: Dave Watson joined Weber Shandwick’s Atlanta office as group director, leading the office’s business marketing and corporate practices. Watson was previously manager of Aflac’s HR communications.

Filed under: Agency, People Moves

Triton approaches Cision with acquisition offer

Posted April 30, 2008

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STOCKHOLM: European private-equity firm Triton has approached Cision with an acquisition offer. In turn, Cision’s board of directors accepted a request for limited due diligence, stating that Triton will be able to complete the offer and take on full responsibility as a long-term active shareholder in Cision. Shareholders will now evaluate the offer, which would allow Triton to acquire all shares and convertible participating debentures issued by Cision AB.

Filed under: News Briefs

Levine joins Qorvis as senior director

Posted April 30, 2008

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WASHINGTON: Sol Levine, previously executive producer at Al Jazeera English, joined Qorvis Communications as a senior director. Levine has also worked as a producer at CNN, NBC News, and ABC News, including serving as executive producer for CNN’s White House coverage and its WorldView global news program.

Filed under: Agency, People Moves

Mobley moves to WeissComm

Posted April 28, 2008

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NEW YORK: WeissComm Partners named Laurie Mobley associate director of its Washington office, effective April 28. Mobley previously served as a VP in Ketchum’s Washington office, where she worked for seven years. In the newly created position, she will now report to Jennifer Gottlieb, managing director of the New York office.

Filed under: People Moves

Cinco de Mayo celebration reaches out to all of Atlanta

Levick creates advisory board

Gay and lesbian adults read more blogs

Hankin named Widmeyer deputy research director

Travel Portland promotes Meunier for green position

Office Depot launches Nascar promotion

Watson named WS group director in Atlanta

Triton approaches Cision with acquisition offer

Levine joins Qorvis as senior director

Mobley moves to WeissComm

Agency Business Report

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