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LOUISVILLE, KY: Humana named Raja Rajamannar as SVP and chief marketing and innovation officer, effective April 27. Rajamannar, former EVP and CMO for Citigroup’s global cards division, will report to Mike McCallister, president and CEO of the Louisville, KY-based health benefits company. He is responsible for marketing, corporate communications, and government relations at Humana.
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MANHATTAN BEACH, CA: Marvel Studios, the Hollywood subsidiary of Marvel Entertainment, hired Douglas Finberg as EVP of international marketing. Finberg, who previously served as SVP of international marketing for Paramount Pictures, will develop and oversee worldwide marketing campaigns for Marvel films including Iron Man 2 and The Avengers.
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CHICAGO: Cheryl Gilberg has joined Fox River Execution Technology as MD of marketing and communications. Gilberg will lead the company’s marketing, communications, and media relations. Previously, she was executive director of marketing at Morgan Stanley responsible for marketing and communications for the institutional equities division. Gilberg has also held senior marketing posts at Citigroup, Lava Trading, SunGard, and Capital Access International. Fox River is an execution technology provider with a product, The Fox, that mimics human trader logic to execute equity orders.
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BOSTON: The Boston Newspaper Guild, the union representing hundreds of Boston Globeemployees, hired O’Neill and Associates for strategic messaging, effective April 10, said Cosmo Macero Jr., VP at the agency. The paper’s parent company, The New York Times Co., has reportedly threatened to shut down the newspaper if tens of millions of dollars in concessions are not made.
The union is stressing the message that “all the members of the newspaper guild [should be] treated fairly,” said Macero, who added that media coverage of the issue has been “good, aggressive, and comprehensive.”
Representatives from the Globe could not immediately be reached for comment. Catherine Mathis, SVP of corporate communications at the Times Co., declined comment.
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NEW YORK: Universal Motown Records hired Margeaux Watson as SVP of media relations. Watson, who most recently was a staff writer and blogger for Entertainment Weekly, will develop and implement media strategies for the company’s roster of artists, including Lil Wayne, Stevie Wonder, Akon, and Q-Tip, among others.
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LOS ANGELES: Fox Broadcasting hired Gaude Lydia Paez as VP of corporate communications. She will serve as a press liaison on issues including ratings, senior executive initiatives, and industry-wide developments, and act as a spokesperson on behalf of senior management. Paez, who most recently served as head of corporate communications for Internet television service Veoh Networks, also served as director of corporate communications at Yahoo and worked at BSMG Worldwide and Burson-Marsteller.
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WASHINGTON: Foreign Policy named Dianna Pierce PR and marketing manager, effective March 30, overseeing the magazine’s communications and marketing efforts. Previously, Pierce worked as a senior producer for ABC News’ Nightline and as an assistant to presidential adviser David Gergen during the Clinton administration. She reports to editor-in-chief Moisés Naím, executive editor Susan Glasser, and publisher Amer Yagub.
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CHICAGO: The Blog Council, a professional group for executives focusing on social media, tapped Bob Pearson, the VP of communities and conversations at Dell, as president, effective April 6. In his new role, Pearson, whose last day at Dell was March 20, will work alongside Blog Council CEO Andy Sernovitz and will help members implement social media, with a focus on ROI, ethics, creating management policies, and utilizing tools and software.
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NEW YORK: The NBA will gain a new SVP of communications, Elizabeth Ventura, former SVP of marketing and communications for Standard & Poor’s, May 11. In the newly-created position, Ventura will handle all of the league’s US and international communications. Her team includes Brian McIntyre, SVP of basketball communications, and Mike Bass, SVP of marketing communications.
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