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In Brief Blog

Gen Art enlists 5W for artistic vision

Posted March 5, 2008

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NEW YORK, NY: Gen Art, has signed 5W Public Relations as its AOR. Gen Art is a national fashion, filmmaking, and music incubator. The company, which has a mission to provide greater access to artists in the film, fashion, art, and music worlds, chose 5W a month before the Gen Art Film Festival in New York, it’s most significant event of the year.

Filed under: Account win, Agency, News Briefs

5W names new partner

Posted March 5, 2008

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NEW YORK: 5W Public Relations has named EVP and GM Adam Handelsman as a partner. Since 5W acquired Handelsman Public Relations in June 2004, Handelsman has overseen the management and account services at 5W, developed staff, and provided senior level account strategy on many of the firm’s anchor companies.

Filed under: Agency, People Moves

G.S. Schwartz takes on NY Wine Festival

Posted March 3, 2008

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NEW YORK, NY: G.S. Schwartz & Co. Inc., a mid-sized independent public relations and investor relations agency, announced it will be handling public relations programs for marketing firm Affinity Solutions, and the New York Wine Expo, taking place this weekend. The wine expo is a major wine tasting for the public, restaurants, retailers, and wine trade, hosting more than 600 wines from more than 150 global winemakers and nearly 20,000 people.

Filed under: Account win, Agency, News Briefs

Morris & King takes on “The One Percent”

Posted February 26, 2008

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NEW YORK, NY: Documentary director Jamie Johnson, heir to the Johnson & Johnson fortune, has hired The Morris & King Company (MKC) to promote “The One Percent,” Johnson’s Emmy-nominated documentary exploring the disparity of American fortune. MKC plans to not only heighten interest in the film, but also raise awareness of its premise: that one percent of the American population owns 40 percent of the nation’s wealth.

Filed under: Account win, Agency, News Briefs

Pitch Control picks up whY-Q

Posted February 25, 2008

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NEW YORK, NY: Pitch Control PR, a boutique public relations agency specializing in lifestyle, entertainment, and fashion, has announced the addition of whY-Q?, a brand strategy and research company, to its roster of clients. Pitch Control PR will aid in growing whY-Q?’s business through increased international, national, and online exposure, as well as highlighting its business to business services.

Filed under: Account win, Agency

Hillman and Maroon ante up for poker series

Posted February 25, 2008

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BALTIMORE: Sandy Hillman Communications has teamed with Maroon PR, a sports branding specialist, to handle all media outreach for the 2008 World Series of Poker (WSOP), one of Las Vegas-based Harrah Entertainment’s flagship events. The joint effort comes just months after Hillman, a 24-year veteran of local firm Trahan Burden Charles TBC, left to form her own agency. TBC had previously represented the franchise.

Filed under: Account win, Agency

Tanner wins annual car festival account

Posted February 22, 2008

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FARMINGTON HILLS, MI: Woodward Dream Cruise, Inc., the group responsible for the world’s largest one-day celebration of car culture, has tapped Tanner Friedman as its AOR. Tanner Friedman will take responsibility for the management and media outreach leading up to the Woodward Dream Cruise, an annual festival that draws one million people and more than 40,000 muscle cars, street rods, and collector vehicles for a 16-mile drive in the suburbs of Detroit.

Filed under: Account win, Agency, News Briefs

Ketchum Interactive adds two VPs

Posted February 21, 2008

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NEW YORK: Ketchum Interactive Communications (KIC), the digital arm of the global public relations firm, has announced the addition of two new vice presidents: James Andrews, director of the Atlanta practice, and Scott Kilroy, director of the New York practice. Andrews, a blogger for FastCompany.com, joins KIC from BrandInfluence, a digital marketing and cultural branding agency he founded. Kilroy comes to KIC from Innovation Ads, where he led the development of the company’s lead management software.

Filed under: Agency, People Moves

Philadelphia’s Sage Communications expands

Posted February 19, 2008

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PHILADELPHIA: Sage Communications Partners, a firm specializing in communications for nonprofits, foundations, and corporate citizenship has hired two new staff members. Heather Newcomb, a former VP of media relations at Commerce Bank, has joined as Sage’s new VP of strategic communications, and Monica Steigerwald, who previously headed development for a charter school, is the firm’s new nonprofit and foundation specialist.

Filed under: Agency, News Briefs

NFL’s Palansky Joins World Series of Poker

Posted February 19, 2008

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LAS VEGAS: The World Series of Poker (WSOP) has hired Seth Palansky as communications director. Palansky will replace Gary Thompson, whom Harrah’s Entertainment, owner of the WSOP, named as its director of corporate communications. Palansky previously oversaw corporate communications for the NFL Network – the league’s owned and operated television channel.

Filed under: Corporate, People Moves

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Gen Art enlists 5W for artistic vision

5W names new partner

G.S. Schwartz takes on NY Wine Festival

Morris & King takes on “The One Percent”

Pitch Control picks up whY-Q

Hillman and Maroon ante up for poker series

Tanner wins annual car festival account

Ketchum Interactive adds two VPs

Philadelphia’s Sage Communications expands

NFL’s Palansky Joins World Series of Poker

Agency Business Report

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