IRVINE, CA: Bivar, which provides LED indication products and solutions, hired high-tech PR firm Lages & Associates as marketing AOR. The agency will design and execute a full communications program, including brand messaging, advertising, PR, internal communications, and online. The campaign will work to enhance Bivar’s image in the marketplace and publicize the company’s recent shift into emphasizing LED lighting.
BERKELEY HEIGHTS, NJ: Palisades Safety and Insurance Management Corporation hired MWW Group as AOR, effective March 12. The agency’s consumer lifestyle and digital marketing practice groups will work together on the account, a consumer awareness campaign targeting drivers in New Jersey.
PRoject JS2 adds four
NEW YORK: PRoject JS2, the recently-launched project practice of JS2 Communications, has added its first four clients: Rare Concepts Group, Maggiano’s Little Italy, Margo’s Bark Root Beer, and advertising firm Karlin & Pimsler.
Marvel Studios hires Finberg as EVP of international marketing
MANHATTAN BEACH, CA: Marvel Studios, the Hollywood subsidiary of Marvel Entertainment, hired Douglas Finberg as EVP of international marketing. Finberg, who previously served as SVP of international marketing for Paramount Pictures, will develop and oversee worldwide marketing campaigns for Marvel films including Iron Man 2 and The Avengers.
New York steak house hires CIIC
NEW YORK: Ben & Jack’s Steak House hired Carolyn Izzo Integrated Communications (CIIC) as AOR. The agency will handle PR around the grand opening of the restaurant’s second location in Manhattan.
Portland Development Commission issues strategic messaging RFP
PORTLAND, OR: The Portland Development Commission, the city’s urban renewal agency, has issued a RFP for strategic communications and branding for sustainable economy initiatives. The total contract is for one year and worth $80,000. Proposals are due by May 1. More information can be found online.
White Sox tap Flowers for multicultural outreach
CHICAGO: The Chicago White Sox hired Flowers Communications Group to handle multicultural initiatives, specifically black and Latino programs. The agency, which worked with the Major League Baseball franchise on outreach to the black community last year, will seek to enhance the team’s impact and reach within black and Latino communities.
Volume adds six AOR accounts
DENVER: Six companies have chosen Volume PR as their AOR. They include American Energy Resources, WebSafety.com, international business coaching franchise The Alternative Board, and b-to-b marketing agency Faction Media.
RL PR hires one, promotes one
LOS ANGELES: RL Public Relations hired Jennifer Vides Blake as SVP, effective at the beginning of April, and promoted Melissa Smith to EVP, effective March 1. Blake, who most recently served as SVP of Weber Shandwick’s consumer marketing practice in Los Angeles, will help manage the agency’s Los Angeles office, drive its social media initiatives, and oversee mom-marketing efforts. Smith, based in New York and formerly SVP, will continue to lead new business, provide senior counsel to clients and staff, and will now be more involved with the agency as a whole.
Universal Motown hires SVP of media relations
NEW YORK: Universal Motown Records hired Margeaux Watson as SVP of media relations. Watson, who most recently was a staff writer and blogger for Entertainment Weekly, will develop and implement media strategies for the company’s roster of artists, including Lil Wayne, Stevie Wonder, Akon, and Q-Tip, among others.
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