EAST RUTHERFORD, NJ: MWW Group has added MoleSafe to its client roster. MWW will lead a campaign to support the introduction of MoleSafe in the US, as well as help increase brand awareness and sales. MoleSafe is a procedure that involves digital imaging, archiving, and diagnosis of moles and suspicious lesions, with a primary focus on early detection of melanoma.
SAN FRANCISCO: The California Milk Advisory Board (CMAB) has selected Ketchum as its PR agency. Ketchum will handle all communications activities including strategic planning, producer and trade communications, media relations, interactive marketing, research, and new media. Select Resources International managed the competitive agency search.
LOS ANGELES: The JW Marriott Hotel to be built in downtown Los Angeles has hired GolinHarris as its AOR for pre-opening and grand-opening activities. The agency will be charged with developing PR strategies to support the property, which will be a highlight of the L.A. LIVE, an entertainment and sports district, and the rejuvenation of downtown Los Angeles.
Murphy O’Brien adds three clients
LOS ANGELES: PR agency Murphy O’Brien added three new clients to its roster: Querencia, a private residential community in Los Cabos, Mexico; KULA Sushi Bistro in Century City, Calif.; and The Banyan Tree Mayakoba, a new resort in Mexico that will be the first North American location for the Banyan Tree luxury resort brand.
WNET names Specter director of comms
NEW YORK: Thirteen/WNET New York promoted Kellie Specter to director of communications. Specter, an employee of the public television station since 1998, has worked as associate director of corporate relations and director of corporate and media relations. In her new role, she will handle media relations, publicity, and editorial services.
Holstein to speak at Fairfield County PR Association Event
GREENWICH, CT: Journalist and author William J. Holstein will headline the April 16 Fairfield County Public Relations Association’s event, “Memo to the CEO: Manage the media (don’t let the media manage you).” The event, which will take place at the Greenwich Public Library, begins at 6:30 pm and includes dinner. The cost is $40 for members with reservations and $50 for non-members and walk-ins. Registration closes April 14 at noon; cancellations will be accepted until April 15 at noon. For more information, visit www.fcpra.org.
Blewitt joins W2 as senior advisor
WALTHAM, MA: W2 Group hired Rich Blewitt as a senior advisor. Blewitt will focus on supporting the growth of Racepoint Group’s World 2.0 global reputation practice to establish on- and off-line dialogues and communities to promote agendas. Blewitt most recently led the issues and crisis management firm Rowan & Blewitt.
CRN names Blatman SVP, comms
WASHINGTON, DC: The Council for Responsible Nutrition (CRN) promoted Judy Blatman to SVP of communications. Blatman, who joined the nonprofit in 2001 as VP of communications, will oversee the organization’s strategic communications efforts.
FD hires Valdmanis as SVP
NEW YORK: FD has appointed Thor Valdmanis as SVP of the firm’s special situations group, the practice that handles crisis communications. Valdmanis will report to Doug Donsky, MD and head of the firm’s financial services and special situations groups in the US. He joins FD from The Dilenschneider Group where he advised clients on merger deals, proxy contests, and distressed situations. He was also a financial journalist for 20 years, working with the Evening Standard in London and USA Today in New York.
Publicis rebrands Solutions
PARIS: Publicis Groupe has rebranded its India and Singapore-based marketing arm from Solutions to Solutions Digitas. The change is a step in the international deployment of the Digitas global network. The unit will be led by Solutions founders Srikant Sastri and Kanika Mathur, reporting to Alan Rutherford, CEO of Digitas. The firm is headquartered in New Delhi, and has six other India offices and one in Singapore.
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