COLUMBUS, OHIO: The apparel company The Limited hired Alison Brod PR to handle all PR efforts for the brand, including product launches, corporate initiatives, and national brand outreach. 

NEW YORK: Kekst & Co. confirmed that it’s handling PR related to Steve & Barry’s filing of chapter 11. The “affordable” retail chain that sells a number of licensed brands, including Sarah Jessica Parker’s line Bitten,  announced its bankruptcy on July 9. According to the press release, stores remain open.

NEW YORK: Stila Cosmetics hired Alison Brod PR (ABPR) as its AOR. ABPR will handle all PR for the brand, including celebrity and Fashion Week initiatives.

NEW YORK: Bloomingdale’s  promoted Elizabeth Quarta to operating VP of corporate media. Quarta was most recently director of national media relations, covering home, cosmetics, intimate apparel, bridal, and corporate initiatives including philanthropy.

LOS ANGELES: Korn/Ferry International, a global provider of talent management solutions, has restructured and expanded its Corporate Affairs Center of Expertise and appointed Richard Marshall, a senior client partner, as its lead. The practice, recently renamed, specializes in corporate communications, government relations, and investor relations.

NEW YORK: Beauty brand Georgette Klinger hired Haute PR to handle media relations, branding, publicity, and marketing for the launch of an upcoming skincare line.

TORONTO: MyScreen Mobile, provider of an advertising tool within the mobile communications industry, has named Media Profile its AOR. The agency will provide investor relations services and strategic PR counsel for MyScreen’s global marketing and communications efforts.

NEW YORK: Swarovski North America hired Livia Marotta as its new director of communications and PR. Marotta will oversee advertising, media, and PR in the consumer goods department. Previously, Marotta headed up the Luxottica Group communications department in the US.

NEW YORK: Vitamin A, the California-based swimwear line, has retained Cece Feinberg PR and named the agency its AOR.

NEW YORK: Pierce Mattie PR has added six new clients, including Pixi, Booty Parlor, and Pilates on Fifth.