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CHICAGO: A group of 12 major companies with corporate blogs has formed a group called the Blog Council, designed to promote best practices in the corporate blogging field. Founding members include Cisco Systems, Coca-Cola, Dell, GM, Microsoft, SAP, and others. The group bills itself as a “professional community” that will allow executives to share knowledge. Its CEO is Andy Sernovitz, former head of the Word of Mouth Marketing Association.
This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
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[...] The Blog Council, a professional group for executives focusing on social media, tapped Bob Pearson, the VP of [...]