» 2009 » April - In Brief Blog

Biotechnology Institute hires Environics to promote competition

Posted April 3, 2009

ARLINGTON, VA: The Biotechnology Institute tapped Environics Communications to promote the Sanofi-Aventis International Biogeneius Challenge for high school students, starting in February. The project will end in May, when the competition concludes at the Biotechnology Industry Organization (BIO) convention in Atlanta. Environics was hired earlier this year to provide communications support for the convention.

Filed under: Account win, Agency, News Briefs

Tags:Biotechnology Industry Organization, Biotechnology Institute, Environics Communications, Sanofi-Aventis International Biogeneius Challenge

OTSP adds Fazzina

Posted April 3, 2009

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LOS ANGELES: Leigh Fazzina has joined broadcast and new media PR firm On the Scene Productions as VP of business development. Fazzina, who comes with 15 years of healthcare PR and digital PR experience, will be responsible for expanding the firm’s healthcare practice and social media offerings. She reports to Ben Garrett, OTSP’s executive producer and healthcare practice leader.

Filed under: Agency, People Moves, Products and Tools

Tags:Leigh Fazzina, On the Scene Productions, OTSP

Gibbs & Soell joins PROI

Posted April 3, 2009

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NEW YORK: Public Relations Organisation International (PROI), a network of independent PR firms, has added Gibbs & Soell to its list of partners. PROI has more than 50 partners around the world. Gibbs & Soell is headquartered in New York with offices in Raleigh, NC, Chicago, and Zurich.

Filed under: Agency, News Briefs

Tags:Gibbs & Soell, PROI, Public Relations Organisation International

MWW partners with crisis-focused Paratus

Posted April 3, 2009

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EAST RUTHERFORD, NJ: MWW Group partnered with Maryland-based Paratus LLC, a crisis management consultancy, to offer a new service to help clients facing a crisis. The service, called C3Ready, will integrate operations and communications. Matthew Rose, EVP at MWW Group, said the agency became associated with Paratus through its work with JetBlue. The service is aimed at the manufacturing, transportation, and government sectors.

Filed under: Agency, News Briefs, Products and Tools

Tags:C3Ready, JetBlue, MWW Group, Paratus

Toyota Motor Sales taps McAllister

Posted April 3, 2009

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DETROIT: Toyota Motor Sales USA, the distribution and marketing arm for the company in the US, recently named Curt McAllister Midwest regional manager of corporate communications. He will run the region’s corporate communications office, which has oversight of PR and media relations for Toyota, Lexus, and Scion in 14 states. Previously, McAllister was Midwest product news manager.

Filed under: People Moves

Tags:automotive, Curt McAllister, promotion, Toyota Motor Sales, USA

Taleo selects WS as AOR

Posted April 3, 2009

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SAN FRANCISCO: Taleo, provider of software-as-a-service talent management solutions, has chosen Weber Shandwick as its AOR. WS will provide media relations support and overall strategic counsel.

Filed under: Account win, Agency, News Briefs, Products and Tools

Tags:Taleo, Weber Shandwick

The Dowd Agency expands with new clients

Posted April 3, 2009

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NEW YORK: The Dowd Agency added three clients as AOR within the past two months, including two Web startups: shustir.com and eDivvy.com. It also signed work with several companies on a project basis, including MTV, IFC, and Animal Planet.

Filed under: Account win, Agency, News Briefs

Tags:Animal Planet, eDivvy.com, IFC, Louisville Stoneware, MTV, shustir.com, The Dowd Agency

Patton joins WE as editor-in-chief of Studio D

Posted April 2, 2009

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SEATTLE: David Patton, former senior editor at The Wall Street Journal, joined Waggener Edstrom as editor-in-chief of WE Studio D, effective March 25. He is managing content for WE clients at the agency’s digital group. Patton also previously worked as both assistant managing editor and editorial director of the Journal’s online edition. He is based in the agency’s Seattle office.

Filed under: Agency, People Moves

Tags:David Patton, The Wall Street Journal, Waggener Edstrom, WE Studio D

PRN lays off less than 2% in US as priorities shift

Posted April 2, 2009

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NEW YORK: PR Newswire (PRN) laid off less than 2% of the company’s US headcount of 750 on March 30 as part of a company reorganization, according to Rachel Meranus, VP of PR for the company. She declined to specify which areas or positions were impacted, but said the company is still hiring based on its future business needs, particularly its emphasis on technology development.

“We did eliminate some positions, but we’re replacing them with some that are better suited for what we need to drive business forward,” she said.

Last fall, PRN cut 25 positions as part of larger cuts implemented by its parent company United Business Media (UBM).

Filed under: News Briefs, Products and Tools

Posted April 2, 2009

LIVINGSTON, NJ: , USA Today, Huffington Post, and AARP Bulletinare among the highest-ranked media outlets in their respective categories, according to BurrellesLuce’s 2009 Top Media Outlets: Newspapers, Blogs, Consumer Magazines, and Social Networks.

BurrellesLuce has compiled the 25 busiest social networks, 25 most popular English-language blogs, 25 largest US consumer magazines, and 100 leading daily newspapers. Among those outlets making inroads on the rankings are , TMZ, and O, The Oprah magazine.

Filed under: News Briefs, Products and Tools

Tags:BurrellesLuce, media, ranking

Biotechnology Institute hires Environics to promote competition

OTSP adds Fazzina

Gibbs & Soell joins PROI

MWW partners with crisis-focused Paratus

Toyota Motor Sales taps McAllister

Taleo selects WS as AOR

The Dowd Agency expands with new clients

Patton joins WE as editor-in-chief of Studio D

PRN lays off less than 2% in US as priorities shift

Agency Business Report

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