Acumentics Research launches
DALLAS: Acumentics Research, a social media and PR measurement and research consultancy, launched on December 18. Acumentics will use a measurement model based on exposure, engagement, influence, and action for social and traditional media measurement, and an approach called the PR Value Cube, to map where social media and PR add value to an organization. Don Bartholomew, who has 20-plus years of measurement and research experience with firms such as MWW Group and GCI Group, will lead the firm.
