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WASHINGTON: The blogosphere might be the key to reaching out to gay and lesbian adults. According to a survey from Harris Interactive and PR and marketing firm Witeck-Combs Communications, 51% of gay and lesbian respondents said they read some type of blog, compared to 36% of heterosexual adults. In addition to reading blogs more often, gay and lesbian adults are also more active in the blogosphere, posting comments and writing their own personal blogs.
This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
Former MSNBC host Abrams launches consulting firm
Popchips taps Formula for AOR
GolinHarris taps Lynn Martenstein to head Miami office
Meredith promotes Gaviria to VP of Hispanic ventures
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