OTTAWA: Dna13 has selected Reston, VA-based Michael Smith Business Development (MSBD) for PR and analyst relations work after a competitive bid involving three agencies. The firm will work to bring dna13’s enterprise business intelligence program for communicators and media monitoring product to corporate and agency directors. MSBD is a technology marketing and PR firm that has previously worked with Cision and Vocus.
NEW YORK: Edelman is working with dna13 to create a standardized Web-based platform that will allow the firm’s 3,200 employees to use the software-as-service for media monitoring, directories, analytics, document management, and client reporting. Edelman will also allow agency members and clients to work together on a common platform.
dna13 introduces dnaEnterprise Summer ‘08
NEW YORK: Dna13 announced the pending launch of dnaEnterprise Summer ‘08, a new iteration of the dnaEnterprise platform that allows for greater collaboration between team members. Users can view, share, and collaborate on a variety of tasks, including press releases and target media contact lists. DnaEnterprise Summer ’08 will be live in the next 30 days for all dnaEnterprise customers.