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NEW YORK: Ketchum appointed partner Tom Barritt to the newly created position of director of online relationships and reputation for Ketchum’s global food and nutrition practice. Barritt will also serve as associate director of the practice, where he will lead food reputation management and assist with the practice’s business development. He continues to oversee the agency’s communications training network. Most recently Barritt was director of Ketchum’s global issues and crisis management network.
Humana hires Rajamannar as chief marketing and innovation officer
LOUISVILLE, KY: Humana named Raja Rajamannar as SVP and chief marketing and innovation officer, effective April 27. Rajamannar, former EVP and CMO for Citigroup’s global cards division, will report to Mike McCallister, president and CEO of the Louisville, KY-based health benefits company. He is responsible for marketing, corporate communications, and government relations at Humana.
AFSME hires Policano as public affairs director
WASHINGTON: American Federation of State, County, and Municipal Employees (AFSCME), the employee and healthcare workers union, named Chris Policano as its public affairs director, effective April 13. Policano is the former communications director for Source Communications in New York. He is reporting to Lee Saunders, assistant to the AFSCME president.
Virilion hires Sierra as senior strategic comms consultant
WASHINGTON, DC: Virilion, the full-service interactive agency, recently hired Suzanne Sierra, as senior strategic communications consultant. In this position, Sierra is tasked with expanding work within the food and beverage industry, in addition to broadening clients’ outreach to youth and Hispanic markets. Previously, Sierra served as director in Anheuser-Busch’s CSR department.
Ogilvy promotes Reihl to NY consumer group director
NEW YORK: Ogilvy PR Worldwide appointed Bill Reihl, EVP and group director of the New York consumer marketing practice. In this position, Reihl’s responsibilities will include oversight of the group and new business development. He will also add to strategic and creative development across practices. Previously, Reihl served as EVP in strategy and planning in the Atlanta office.
Martin joins George Washington University staff
WASHINGTON: George Washington University announced on April 14 that Tom Martin joined the adjunct faculty, effective immediately. Martin, most recently the executive-in-residence at the College of Charleston in South Carolina, will teach ethics in corporate and political communications courses during the fall 2009 semester. Martin, formerly the chief communications officer at FedEx and ITT, will also serve as a guest lecturer.
Marvel Studios hires Finberg as EVP of international marketing
MANHATTAN BEACH, CA: Marvel Studios, the Hollywood subsidiary of Marvel Entertainment, hired Douglas Finberg as EVP of international marketing. Finberg, who previously served as SVP of international marketing for Paramount Pictures, will develop and oversee worldwide marketing campaigns for Marvel films including Iron Man 2 and The Avengers.
Gilberg joins Fox River as MD
CHICAGO: Cheryl Gilberg has joined Fox River Execution Technology as MD of marketing and communications. Gilberg will lead the company’s marketing, communications, and media relations. Previously, she was executive director of marketing at Morgan Stanley responsible for marketing and communications for the institutional equities division. Gilberg has also held senior marketing posts at Citigroup, Lava Trading, SunGard, and Capital Access International. Fox River is an execution technology provider with a product, The Fox, that mimics human trader logic to execute equity orders.
Burson-Marsteller names Chase MD of global HR
NEW YORK: Burson-Marsteller named Michele Chase MD of global human resources, overseeing the firm’s HR function. Chase replaces Celia Berk, who was appointed chief talent officer for Young & Rubicam Brands, Burson’s parent company. Chase had served as MD of US human resources for the firm since 2006. Gillian Wohl Edick, most recently Burson’s US director of HR, was appointed MD of US HR.