In Brief Blog

Vogel rejoins Sitrick as practice leader

NEW YORK: Tom Vogel rejoined Sitrick and Company as practice leader for capital markets and Latin America, effective April 13. He will focus on media strategy development and crisis communications, with emphasis on financial markets and the Latin American region. These were his focus areas during his previous two-year stint with Sitrick. Vogel left in mid-2006 to work with the investment banking unit of Barclays Capital. He also has more than 20 years experience as a journalist including coverage of credit markets for The Wall Street Journal and spent 12 years living in Peru, Venezuela, and Brazil.

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Airfoil formalizes client solutions, adds public affairs

SOUTHFIELD, MI: Airfoil Public Relations formalized its client solutions team and introduced its public affairs unit on March 26. The client solutions team now houses public affairs, brand strategy, marketing communications, and digital and social media. The Southfield, MI-based firm also hired Larry Ayres and Bret Wacker as MDs of the public affairs unit. Ayres previously was a senior consultant for American Business Development Group and Wacker is the former president and CEO of Adecco Government Solutions. Both report to Tracey Parry, SVP and client solutions practice leader.

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Spectrum changes name, opens New York office

WASHINGTON: Spectrum Science Communications changed its name to Spectrum as part of a companywide rebranding. Since the start of 2009, the Washington-based health communications firm has opened a New York office to better serve its pharmaceutical clients, and partnered with Simon & Company, a health policy and health financing firm. The rebranding is in preparation of changes in health policy for the firm and its clients.

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Edelman promotes Smith to VP of corporate marketing

NEW YORK: Edelman recently promoted Latraviette Smith to VP of corporate marketing, effective April 1. Smith’s responsibilities include developing social media, thought and creative leadership, and media relations. Smith first joined the agency nine years ago, and she rejoined in 2006. She most recently served as VP for the multicultural practice in the US.

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‘Boston Globe’ union working with O’Neill and Associates

BOSTON: The Boston Newspaper Guild, the union representing hundreds of Boston Globeemployees, hired O’Neill and Associates for strategic messaging, effective April 10, said Cosmo Macero Jr., VP at the agency. The paper’s parent company, The New York Times Co., has reportedly threatened to shut down the newspaper if tens of millions of dollars in concessions are not made.

The union is stressing the message that “all the members of the newspaper guild [should be] treated fairly,” said Macero, who added that media coverage of the issue has been “good, aggressive, and comprehensive.”

Representatives from the Globe could not immediately be reached for comment. Catherine Mathis, SVP of corporate communications at the Times Co., declined comment.

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NEW YORK:, a social change organization for teens, named Kevin Hughes as its PR manager, effective March 30. Hughes, a former media relations specialist for Pollock Communications, reports to Nancy Lublin, CEO of the New York-based nonprofit.

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DuMi Shapewear hires rbb as AOR

NEW YORK: DuMi Shapewear, a brand which touts body-sculpting panties, tanks, and thigh shapers, hired rbb Public Relations as its AOR. The rbb Style Group will work on brand awareness, media outreach, product placement, and consumer targeted initiatives.

Rbb acquired fashion agency Cece Fineberg PR in January to create the rbb Style Group.

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Academy of Orthopaedic Surgeons launches awareness campaign

ROSEMONT, IL: The American Academy of Orthopaedic Surgeons launched its 2009 campaign in February to increase awareness about joint pain. The Rosemont, IL-based nonprofit is reaching out to parenting and teen magazines, golf and sports publications, and mainstream national media with its message. It also launched a Web site,, as part of the year-long effort. Communications is being handled internally.

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Strauss Radio Strategies adds four new clients

WASHINGTON: Strauss Radio Strategies provided support on RMTs for four new clients since the start of 2009, including the Consumer Electronics Show, General Motors, the US Conference of Mayors, and the National League of Cities. The Washington-based firm focuses solely on radio media relations.

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Burson-Marsteller taps former Bush press secretary Perino

WASHINGTON: Burson-Marsteller has hired Dana Perino, a former White House press secretary, as chief issues counselor. Perino was press secretary for former President George W. Bush from 2007-2009, and prior to that she was deputy press secretary for the White House. She is now a part of the firm’s issues and crisis group and will report to Josh Gottheimer, Global EVP. Perino will be responsible for building on Burson’s media and issues capabilities and providing senior counsel to clients.

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