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REDWOOD CITY, CA: Eastwick Communications has hired two new managers, EVP Linda Clarke and VP Susan Radd. Clarke joins from PSS Systems, where she was a VP. Radd joins from Edelman-Silicon Valley, where she was a VP and strategist.
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SHANGHAI, CHINA: Toys “R” Us has selected GolinHarris to handle its PR in China. The toy retailer is opening its first store in China in December. Golin will handle media relations and strategic counsel out of its Shanghai office.
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LOS ANGELES, CA: Market Wire has announced several new partnerships to extend its reach in Latin America. Market Wire clients will now have distribution to 18 countries through Agência Estado in Brazil; Notimex in Mexico; DyN in Argentina; and EFE, the world’s largest Spanish language news agency covering all Latin America countries. The enhanced distribution reaches media outlets, agencies and organizations in the following countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, and Venezuela.
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NEW YORK: VMS has signed an agreement with Nielsen BuzzMetrics, which gives it access to BuzzMetrics’ blog database. The information will be available to VMS customers through the company’s integrated suite of products and services.
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BOSTON: Eastern Bank, the largest independent, mutually owned commercial bank in New England, has selected Conover Tuttle Pace as its advertising and marketing AOR. The announcement follows a competitive review of Boston agencies. PR activities will include experiential marketing and community relations programs that are tied to and support the advertising/brand campaign.
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WASHINGTON: Global Communicators will serve as worldwide media relations advisor to Nobel Peace Prize winner Muhammed Yunus, founder of the global microcredit movement. The firm will handle communications for Yunus, a managing director of Grameen Bank of Bangladesh, throughout his upcoming visit to Norway, where he will receive the Nobel prize on December 10.
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CHAPPAQUA, NY: Roher PR has tallied four recent new account wins. The new clients include: All Media Guide, a content provider and manager for movies, music, and video games; LifeBankUSA, a division of Celgene; Rosenberg & Estis, a New York City real estate law firm; and SiRAS, an electronic registration technology company.
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RICHMOND: CRT/tanaka will provide strategic counsel and cause-related marketing to new clients Thor-Lo, a protective sock manufacturer, and the nonprofit Institute for Preventative Foot Health, helping them promote to consumers the importance of healthy feet.
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WASHINGTON: Cecelia Prewett has joined AARP as associate director of media relations, a new position. Prewett was previously a senior communications manager for Illinois Gov. Rod Blagojevich and has also worked for Rep. Rahm Emanuel (D-IL), among other members of Congress.
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NEW YORK: Lara Cohn has joined Zeno Group as SVP. In her new position, she will be responsible for working with, and helping to grow, Zeno’s consumer practice. Prior to joining Zeno, she was SVP at Steele Rose Communications, where she managed the day-to-day operations of the agency’s key accounts including Reckitt Benckiser, Noxzema, Old Spice, Veet, Revolution Tea, and Air Wick. She has also held positions at MWW Group, DeVries Public Relations, and The Lippin Group.
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This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
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