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Ketchum taps Barritt to lead online reputation in food practice

Posted April 20, 2009

NEW YORK: Ketchum appointed partner Tom Barritt to the newly created position of director of online relationships and reputation for Ketchum’s global food and nutrition practice. Barritt will also serve as associate director of the practice, where he will lead food reputation management and assist with the practice’s business development. He continues to oversee the agency’s communications training network. Most recently Barritt was director of Ketchum’s global issues and crisis management network.

Filed under: People Moves

Tags:appointment, food and reputation, Ketchum, online, Tom Barritt

Virilion hires Sierra as senior strategic comms consultant

Posted April 17, 2009

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WASHINGTON, DC: Virilion, the full-service interactive agency, recently hired Suzanne Sierra, as senior strategic communications consultant. In this position, Sierra is tasked with expanding work within the food and beverage industry, in addition to broadening clients’ outreach to youth and Hispanic markets. Previously, Sierra served as director in Anheuser-Busch’s CSR department.

Filed under: People Moves

Tags:new hire, Suzanne Sierra, Virilion Inc

Ogilvy promotes Reihl to NY consumer group director

Posted April 17, 2009

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NEW YORK: Ogilvy PR Worldwide appointed Bill Reihl, EVP and group director of the New York consumer marketing practice. In this position, Reihl’s responsibilities will include oversight of the group and new business development. He will also add to strategic and creative development across practices. Previously, Reihl served as EVP in strategy and planning in the Atlanta office.

Filed under: Agency, People Moves

Tags:Bill Reihl, Ogilvy PR Worldwide, promotion

Edelman promotes Smith to VP of corporate marketing

Posted April 14, 2009

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NEW YORK: Edelman recently promoted Latraviette Smith to VP of corporate marketing, effective April 1. Smith’s responsibilities include developing social media, thought and creative leadership, and media relations. Smith first joined the agency nine years ago, and she rejoined in 2006. She most recently served as VP for the multicultural practice in the US.

Filed under: Agency, People Moves

Tags:Latraviette Smith, promotion, VP of corporate marketing

Lisa Lori Comms adds two to client roster

Posted April 13, 2009

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GREENWICH, CT: Lisa Lori Communications (LLC) was hired as AOR for HobNob Wines by W.J. Deutsch & Sons, as well as the launch of the gardening company The Best atDianneB. For both accounts, LLC will assist with consumer outreach, social networking, special events and promotional outreach.

Filed under: Account win, News Briefs

Tags:AOR, HobNob Wines, Lisa Lori Communications, LLC, The Best@DianneB

Edelman hires Madden for new position in CSR

Posted April 7, 2009

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CHICAGO: Edelman recently hired Jane Madden as its first SVP of CSR and sustainability in its Chicago office. Madden’s responsibilities include strategic counsel and assistance on CSR stateside and abroad in emerging global markets. Most recently, Madden was president of her own consulting firm, Social Sustainability International. The agency said it saw a need for the role because of clients’ increasing need to connect with stakeholders on environmental, social, and corporate governance practices.

Filed under: People Moves

Tags:Chicago, Edelman, Jane Madden, SVP of CSR and sustainability

Zapwater Comms adds two to client roster

Posted April 6, 2009

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CHICAGO: Zapwater Communications recently added the InterContinental Chicago O’Hare Hotel and Elate Restaurant in the Hotel Felix to its client roster. Zapwater will provide both clients with PR support, event management, and brand positioning.

Filed under: Account win, News Briefs

Tags:Account win, Elate Restaurant in Hotel Felix, Zapwater Communications

Toyota Motor Sales taps McAllister

Posted April 3, 2009

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DETROIT: Toyota Motor Sales USA, the distribution and marketing arm for the company in the US, recently named Curt McAllister Midwest regional manager of corporate communications. He will run the region’s corporate communications office, which has oversight of PR and media relations for Toyota, Lexus, and Scion in 14 states. Previously, McAllister was Midwest product news manager.

Filed under: People Moves

Tags:automotive, Curt McAllister, promotion, Toyota Motor Sales, USA

Friendly’s hires Castle Group as first AOR

Posted April 1, 2009

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Wilbraham, MA: Friendly Ice Cream Corporation recently hired its first AOR, the Castle Group to handle media relations and product launches, such as its new children’s menu with the integrated “Sprinkle-Vision” campaign, combining online and in-store elements.

Filed under: Account win, News Briefs

Tags:AOR, Friendly Ice Cream Corporation, The Castle Group

Taylor lays off staffers in Q4

Posted March 30, 2009

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NEW YORK: Taylor laid off staffers in Q4 of 2008 “to better prepare [the agency] for the upcoming economic downturn,” said Bryan Harris, COO and managing partner. While Harris declined to provide a reduction percentage or the seniority of laid off staffers, but he did reject the 20% staff reduction reported to PRNewser by a source. Also, Harris noted that “revenue for Q1 is demonstrating an increase over Q4.”

Filed under: Agency, News Briefs

Tags:Bryan Harris, lay offs, staff reductions, Taylor

Ketchum taps Barritt to lead online reputation in food practice

Virilion hires Sierra as senior strategic comms consultant

Ogilvy promotes Reihl to NY consumer group director

Edelman promotes Smith to VP of corporate marketing

Lisa Lori Comms adds two to client roster

Edelman hires Madden for new position in CSR

Zapwater Comms adds two to client roster

Toyota Motor Sales taps McAllister

Friendly’s hires Castle Group as first AOR

Taylor lays off staffers in Q4

Agency Business Report

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