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In Brief Blog

Blog Council taps Dell’s Pearson

Posted April 7, 2009

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CHICAGO: The Blog Council, a professional group for executives focusing on social media, tapped Bob Pearson, the VP of communities and conversations at Dell, as president, effective April 6. In his new role, Pearson, whose last day at Dell was March 20, will work alongside Blog Council CEO Andy Sernovitz and will help members implement social media, with a focus on ROI, ethics, creating management policies, and utilizing tools and software.

Filed under: Corporate, Government, People Moves, Uncategorized

Tags:Andy Sernovitz, Blog Council, Bob Pearson

Roto Rooter taps Eisen Marketing for AOR

Posted March 17, 2009

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CINCINNATI, OH: Roto Rooter, the plumbing and drain-cleaning company, recently named Eisen Marketing Group as its AOR, following a competitive review. The agency’s responsibilities will include the promotion of a new green initiative, events, and media outreach. The company’s outgoing agency was Ketchum. It could not immediately be reached for comment.

Filed under: Account win, News Briefs, Uncategorized

Tags:AOR, Eisen Marketing Group, Roto-Rooter

Moroccan American Center for Policy hires Vision Americas

Posted March 13, 2009

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WASHINGTON: The Moroccan American Center for Policy hired Vision Americas to provide strategic advice about how to improve the relationship between the US and Morocco, according to the US Department of Justice Web site. The firm aims to educate Congress and the president about issues facing Morocco through the use of letters, lectures, speeches, and distributed materials. Roger Noriega, a former assistant secretary of state for the Bureau of Western Hemisphere Affairs, is the MD of Vision Americas, a video policy site co-created by Gibraltar Associates.

Filed under: Account win, Government, News Briefs, Uncategorized

Tags:Bureau of Western Hemisphere Affairs, Gibraltar Associates, Moroccan American Center for Policy, US Department of Justice, Vision Americas

Fonterra North America hires Zeno Group as AOR

Posted March 9, 2009

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CHICAGO: Dairy exporter Fonterra North America has hired the Zeno Group as AOR, following a competitive review. The Zeno Group’s responsibilities will span corporate and consumer-facing communications with an emphasis placed on increasing the company’s brand awareness stateside. Fonterra North America, a fully-owned subsidiary of New Zealand-based Fonterra Co-Operative Group, moved its US headquarters to Chicago, where Zeno has an office, last June.

Filed under: Account win, News Briefs, Uncategorized

Tags:AOR, Fonterra Co-Coperative Group, Fonterra Co-Operative Group, Fonterra North America, Zeno Group

Nike Comms adds three new accounts

Posted March 4, 2009

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NEW YORK: Nike Communications recently added three new wine and spirits clients: Bénédictine Liquor, Bénédictine & Brandy, and Noilly Prat.

Filed under: Account win, News Briefs, Uncategorized

5W adds to health client roster

Posted February 25, 2009

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NEW YORK: 5W PR recently added two new healthcare clients. The New York-based firm began working with Dr. Kent Holtorf, founder of the Torrance, CA-based Holtorf Medical Group, January 1, and Dr. Yan Trokel, founder of The Yan Center for Corrective & Cosmetic Surgery, February 1.

Filed under: Account win, News Briefs, Uncategorized

Tags:5W Public Relations, Dr. Kent Holtorf, Dr. Yan Trokel, Holtorf Medical Group, The Yan Center for Corrective & Cosmetic Surgery

DKC lays off eight

Posted January 14, 2009

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NEW YORK: DKC laid off eight staffers on January 9, according to an agency spokesman, confirming a January 14 report in the New York Post. The 140-person agency laid off three staffers above AE level and five administrative employees, the source explained.

Filed under: News Briefs, Uncategorized

Tags:DKC, New York Post

Ericho Direct opens for business

Posted December 16, 2008

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TAMPA, FL: Firm heads from Ericho Communications and direct-response advertising agency Focus, Eric Yaverbaum and Raul Vazquez, will officially launch Ericho Direct, a firm specializing in direct response initiatives, on January 1, 2009. Ericho Direct will work in-house at the Tampa-based Focus agency. This is the third collaboration for Ericho Communications. The others are Ericho White Plains in New York and Ericho Inside, a PR agency operating in conjunction with DiMassimo Goldstein Advertising Agency, also based in New York.

Filed under: News Briefs, Uncategorized

Tags:direct response, Ericho Communications, Ericho Direct, Focus

Noodles & Company taps Carmichael Lynch Spong

Posted November 12, 2008

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MINNEAPOLIS: Colorado-based Noodles & Company, which has more than 200 eateries across the country, recently chose Carmichael Lynch Spong as its AOR. The agency will partner with its advertising division to provide brand strategy, creative development and PR work.

Filed under: Account win, News Briefs, Uncategorized

Tags:AOR, Carmichael Lynch Spong, food & beverage

SCORE Portland names LT Public Relations AOR

Posted November 12, 2008

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PORTLAND, OR: SCORE Portland, a nonprofit that provides free counseling and resources to prospective entrepreneurs and small business owners, chose LT Public Relations as its AOR. LT PR will lead various branding and PR efforts.

Filed under: Account win, News Briefs, Uncategorized

Tags:Account win, AOR, LT Public Relations

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Blog Council taps Dell’s Pearson

Roto Rooter taps Eisen Marketing for AOR

Moroccan American Center for Policy hires Vision Americas

Fonterra North America hires Zeno Group as AOR

Nike Comms adds three new accounts

5W adds to health client roster

DKC lays off eight

Ericho Direct opens for business

Noodles & Company taps Carmichael Lynch Spong

SCORE Portland names LT Public Relations AOR

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