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In Brief Blog

TARA Ink. signs 17 new clients

Posted November 30, 2007

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MIAMI BEACH, FL: TARA, Ink., a PR and special events firm, has added17 new clients to its roster.

In the luxury/fashion/beauty division: Equinox Fitness Clubs; Parke & Ronen; hip.e Boutique; VIP Couture; Conde Nast—for Glamour Latinoamerica’s Fourth Annual Glamour Beauty Awards; RYGY; Sex &….

In the entertainment/ hospitality/ corporate division: DeVito South Beach; Vic & Angelo’s; B.E.D. Miami; Carnival Center for the Performing Arts; Make-A-Wish Foundation of South Florida; The Setai, Miami; T-Mobile—for Miami launch of new Sidekick LX; In Fashion ’07; Whitelaw Hotel; and Novecento.

Filed under: Account win, Agency, News Briefs

Typhoon Touch Technologies selects Keating & Co.

Posted November 30, 2007

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SEATTLE, WA: Typhoon Touch Technologies, a touch-screen technology company, has selected Keating & Co., as its PR and strategic communications firm. “Typhoon will offer new and innovative applications for people to use touch-technology. We look forward to spreading our message and taking the touch-technology world by storm,” said James Shepard, CEO and President of Typhoon Touch Technologies in a statement.

Filed under: Account win, Agency, Corporate, News Briefs

Bookit.com signs Tilson Communications as AOR

Posted November 30, 2007

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BOCA RATON, FL: Bookit.com, a national online travel company, has selected Tilson Communications as its AOR. Tilson will be responsible for handling PR activities, including strategic planning, and community and media relations nationwide.

Filed under: Agency, Corporate, News Briefs

MWW names Wadler global healthcare practice leader

Posted November 29, 2007

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EAST RUTHERFORD, NJ: MWW Group has appointed Ame Wadler EVP, chief management officer and global healthcare practice leader. Formerly chief strategic officer and global healthcare practice chair at Burson-Marsteller, in her new role, Wadler will work closely with MWW Group senior management to lead the strategic direction of the agency and develop its global healthcare practice. Wadler brings 25 years of healthcare communications, pharmaceutical marketing, and issues management expertise to the MWW Group. Prior to Burson, Wadler held roles of increasing responsibility at Edelman and Hill & Knowlton.

Filed under: Agency, People Moves

GlobalFluency appoints Vendle VP

Posted November 29, 2007

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PALO ALTO, CA: GlobalFluency has named Jacob Vendle VP of international operations. He will be responsible for selecting and integrating marketing and communications resources, developing standardized IME practices and operational frameworks, growing regional service and business development capabilities, and coordinating international client engagements.

Filed under: News Briefs, People Moves

Dr. Dave’s Best chooses Pacific

Posted November 29, 2007

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FLEETWOOD, PA: Dr. Dave’s Best, a producer of all-natural supplements has tapped Pacific Media Partners to handle the company’s PR and marketing. The agency will assist Dr. Dave’s Best to launch a new Web site, as well as handling all media buys and other PR support.

Filed under: Account win, News Briefs

BMC taps Ogilvy for India AOR

Posted November 29, 2007

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SAN FRANCISCO: BMC Software has selected Ogilvy PR as its AOR in India. The agency will develop communications strategies and programs to raise the profile of BMC Software’s development center in Pune, India. The PR strategy will also include traditional media and industry analyst relations to raise customer and channel partner awareness. Ogilvy is currently BMC Software’s AOR in a number of countries in Asia-Pacific.

Filed under: Account win, News Briefs

Delta names Golin Harris AOR in China

Posted November 29, 2007

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SHANGHAI, CHINA: Delta Air lines has selected Golin Harris as its AOR for China. The agency will handle PR and media relationship counsel as well as activities around its inaugural flight from Atlanta to Shanghai, which is scheduled for early next year. Lydia Lee, director of the Shanghai office, will lead the account. Golin beat out two other international agencies for the business.

Filed under: Account win, News Briefs

Ignon to lead Sitrick’s San Fran office

Posted November 28, 2007

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SAN FRANCISCO: Lance Ignon will head Sitrick and Company’s newly opened office in San Francisco. The new office will include all of the firm’s practice areas. Ignon previously oversaw corporate, financial, and government communications at VaxGen. Prior to joining VaxGen, Ignon worked at Tenet Healthcare, and Sitrick.

Filed under: Agency, News Briefs, People Moves

Morris & King repping Scheuer book

Posted November 28, 2007

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NEW YORK: Morris & King will provide PR for a new book by media studies scholar Jeffrey Scheuer called “The Big Picture: Why Democracies Need Journalistic Excellence,” published by Routledge Press.

Filed under: News Briefs

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TARA Ink. signs 17 new clients

Typhoon Touch Technologies selects Keating & Co.

Bookit.com signs Tilson Communications as AOR

MWW names Wadler global healthcare practice leader

GlobalFluency appoints Vendle VP

Dr. Dave’s Best chooses Pacific

BMC taps Ogilvy for India AOR

Delta names Golin Harris AOR in China

Ignon to lead Sitrick’s San Fran office

Morris & King repping Scheuer book

Agency Business Report

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