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MONTREAL: The National Hockey League (NHL) hired High Road Communications this month to increase public awareness of the NHL All-Star Game and Celebration in Quebec. The agency will work with the league’s communications team on media relations for All-Star Game events, such as the Lay’s NHL All-Star Jamboree, NHL Got Skills competition, and The Hockey News/NHL All-Star Party. The NHL All-Star weekend runs from January 24-25 in Montreal.
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