Blaze adds three new clients
LOS ANGELES: Blaze has added three new clients to its roster including Sheraton Universal, Tutto Tutti frozen yogurt in Los Angeles, and Dallas-based Veroli Foods.
LOS ANGELES: Blaze has added three new clients to its roster including Sheraton Universal, Tutto Tutti frozen yogurt in Los Angeles, and Dallas-based Veroli Foods.
NEW YORK: Tasti D-Lite has selected Alison Brod PR as its AOR. The agency will be charged with supporting all PR efforts scheduled to be a part of Tasti D-Lite’s upcoming expansion, new product launches, celebrity programs, and other corporate initiatives.
RALEIGH, N.C.: Enlign Business Brokers, a provider of seller and buyer services, has named MMI Associates as its AOR. The agency will be charged with creating and executing a PR campaign that will include media relations, strategic planning, community relations, and special event services.
SAN DIEGO: Karisma Marketing has selected Formula to promote its line of resorts and hotels throughout Riviera Maya, Mexico. The agency will be charged with running a national PR campaign designed to build awareness in the US and Canada for Karisma Hotels & Resorts. The agency will utilize press trips , media tours, co-branding programs , contests , and promotions.
LOS ANGELES: The Olson Company has tapped MWW’s sustainable technology and consumer lifestyle practices group to handle the debut of Depot Walk, California’s first LEED Certified attached new-home community. The agency will be charged with managing a PR strategy designed to increase recognition of the company’s sustainable building practices and position its leadership as experts on such practices.
New York: EcoPerks, a new e-commerce company offering consumers the ability to calculate and balance their impact on the planet by contributing to environmental causes, has named the Middleberg Sustainability Group a division of Middleberg Communications AOR. Middleberg Communications will execute a strategic PR program aimed at positioning the company as a credible brand among a wide range of consumer groups.
ATLANTA: Coca-Cola announced this morning that CEO Neville Isdell will be stepping down as of July 1 and will be succeeded by current president and COO Muhtar Kent. Neville became CEO of the world’s largest beverage maker in June 2004 and will remain Coke’s chairman of the board until the company’s annual meeting in April 2009, the reports.
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ANDOVER, MA: Cuppy’s Coffee, Smoothies & More has selected PAN Communications to run a PR effort touting the company’s beverages, franchise opportunities, unique personnel benefits, and executive leadership. The agency will work to introduce consumers to Cuppy’s Coffee, Smoothies & More while educating the business community about the company’s franchise model and plans for further expansion in 2008.
DRAPER, UT: Delta 7 Sports, a division of Advanced Composite Solutions, has tapped Soar Communications to run media relations efforts for an initial 90-day product launch. As part of the agreement Soar will develop a 90-day launch campaign for the Delta 7 Arantix bicycle.
SHANGHAI, CHINA: Delta Air lines has selected Golin Harris as its AOR for China. The agency will handle PR and media relationship counsel as well as activities around its inaugural flight from Atlanta to Shanghai, which is scheduled for early next year. Lydia Lee, director of the Shanghai office, will lead the account. Golin beat out two other international agencies for the business.
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