In Brief Blog

Tropicana is reaching out to consumers about packaging

CHICAGO: Tropicana is working with two of its agencies, Ogilvy PR Worldwide and DKC, as it responds to media inquiries and reaches out to consumers about the PepsiCo brand’s decision to revert to its original packaging. “There’s been a lot of interest that we’re a company that responds to consumers,” said Jamie Stein, director of communications for Tropicana. She added that the orange juice brand is sending letters to consumers and is responding to information posted on social media sites.

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