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NEW YORK: Latinvox, one of the nation’s leading Hispanic firms has changed its name and focus. Now known as the “vox collective,” the Latin term for collective voices, the full-service agency, which provided such clients as Macy’s and Verizon Wireless with Hispanic marketing support, will broaden its multicultural clientele branch into cause-related, interactive, and lifestyle marketing.
This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
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