ATLANTA: Flowers Communications Group (FCG), a Chicago-based multicultural firm, has joined the IPREX network of global independent agencies. The firm, founded in 1991, focuses on communications to the African-American population and launched FCG Latino in 2006 to target Hispanic audiences. FCG clients include American Honda, Altria, and The Black Women’s Expo.
Whitehead re-joins Flowers Communications
CHICAGO: Flowers Communications Group (FCG) hired Rashada Whitehead as SVP and MD, effective September 23. In this new position, Whitehead will execute the agency’s business plan, lead fiscal stewardship, oversee strategic counsel, and work on new business development. Whitehead previously worked at FCG, but had spent the past four years at GolinHarris’ Chicago office.
Formula launches Hispanic division
SAN DIEGO: Formula PR officially launched Formulatin, a new Hispanic division, at the end of October after introducing Formulatin.com. The division has been in the works for a few years, but an upcoming campaign with Mexican beer company Tecate is one of the first since the official launch.
“It was a challenge. Do we launch a division without any clients, or do we go get clients and then launch a division?” Michael Olguin, president of Formula, told PRWeek. “We decided to get clients first.”
Formulatin will be headquartered in New York and will have five full-time bilingual and bicultural staffers.