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In Brief Blog

Flowers Communications Group joins IPREX

Posted December 22, 2008

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ATLANTA: Flowers Communications Group (FCG), a Chicago-based multicultural firm, has joined the IPREX network of global independent agencies. The firm, founded in 1991, focuses on communications to the African-American population and launched FCG Latino in 2006 to target Hispanic audiences. FCG clients include American Honda, Altria, and The Black Women’s Expo.

Filed under: News Briefs

Tags:FCG, Flowers Communications Group, IPREX, Multicultural

Whitehead re-joins Flowers Communications

Posted November 12, 2008

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CHICAGO: Flowers Communications Group (FCG) hired Rashada Whitehead as SVP and MD, effective September 23. In this new position, Whitehead will execute the agency’s business plan, lead fiscal stewardship, oversee strategic counsel, and work on new business development. Whitehead previously worked at FCG, but had spent the past four years at GolinHarris’ Chicago office.

Filed under: People Moves

Tags:Flowers Communications Group, GolinHarris, Multicultural, Rashada Whitehead

Formula launches Hispanic division

Posted November 5, 2008

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SAN DIEGO: Formula PR officially launched Formulatin, a new Hispanic division, at the end of October after introducing Formulatin.com. The division has been in the works for a few years, but an upcoming campaign with Mexican beer company Tecate is one of the first since the official launch.

“It was a challenge. Do we launch a division without any clients, or do we go get clients and then launch a division?” Michael Olguin, president of Formula, told PRWeek. “We decided to get clients first.”

Formulatin will be headquartered in New York and will have five full-time bilingual and bicultural staffers.

Filed under: News Briefs

Tags:Formula, Formulatin, Multicultural, Tecate

In Brief Blog

This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.

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Flowers Communications Group joins IPREX

Whitehead re-joins Flowers Communications

Formula launches Hispanic division

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