NEW YORK: Marketing firm Wunderman promoted Nancy Maffucci from senior global communications lead to EVP for global communications. She is responsible for providing senior strategic counsel, as well as speechwriting and brand awareness guidance. Prior to joining the agency in 2002, Maffucci was VP of corporate communications for MasterCard International. Previous agency experience includes stints at Burson-Marsteller, Cohn & Wolfe, and MS&L.
LOS ANGELES: MS&L hired Steve Chipman as VP and West Coast director of digital innovation and strategy, effective immediately. Chipman, most recently SVP of client services for mobileStorm, will spearhead digital thinking and strategy and work with a variety of clients on initiatives including SEO, mobile marketing, and social media.
MS&L promotes Harris to director, national corporate practice
NEW YORK: MS&L promoted Peter Harris to director of its North American corporate practice, effective immediately. He will work with MS&L’s corporate practice directors across North America to drive corporate strategy, leverage the agency’s brand positioning, and expand MS&L’s offerings in corporate communications and reputation management. Previously he was SVP and director of the firm’s corporate practice in New York, a role he will continue.
SVPs promoted at MS&L Atlanta
ATLANTA: MS&L promoted several SVPs in its Atlanta office, effective January 1, said Rob Baskin, MD of MS&L Atlanta. Karlenne Trimble, SVP and deputy MD, was promoted to director of innovation and creativity. Kyle Farnham, SVP, took on Trimble’s position as director of business development. Stephen Brown, SVP and former media director, took over Farnham’s former position of consumer practice director. SVP Ellen Schneidau, also SVP, moves from director of the b2b practice to corporate practice director. All will retain SVP as their titles.
Additionally, Angie Sorensen, formerly VP, was promoted to SVP and national account director for MS&L’s Best Buy account.
Premiere Global Services taps MS&L
ATLANTA: Premiere Global Services, a communications technology provider, hired MS&L’s Atlanta office for PR support, effective January 1. The agency will oversee PR for a new product that Premiere will release in 2009.
MS&L promotes Wilson to MD, New York
NEW YORK: MS&L promoted Renee Wilson to MD of its New York office, the firm’s largest. Wilson served as deputy MD for the past two years and has more than 18 years of marketing experience. Effective immediately, she will oversee staff development for the office’s 200-plus employees and work to expand the capabilities in various practices. Wilson succeeds Jim Tsokanos who will now focus on his role as North America president.
NEW YORK: Although PR operates in an increasingly digital world, both online and traditional outreach remain necessary to create word-of-mouth buzz, according to a study conducted earlier this year, but released December 16, by MS&L.
More than eight in 10 (84%) of the 939 respondents said that they go online to find out more after reading an item in a magazine or newspaper, and the same number do so after hearing something interesting on TV or on the radio.
“It means that when companies or brands or people are thinking about how to reach infleuncers, [they] can’t only concentrate on digital,” Amanda Glasgow, SVP of IM MS&L, the agency’s influencer marketing practice, told PRWeek. “[Digital is] a huge part, and, I think, the future of PR, but reading something in a magazine, newspaper, or hearing it on TV or the radio is still what’s driving a lot of the online conversations.”
The study, conducted from May 7-21, also found that 42% of influentials in the environmental vertical gather information from nonprofit, association, and academic Web sites at least once a week, and that 54% of personal health influencers find information about nutrition frequently.
Lewin joins MS&L
NEW YORK: MS&L appointed Webster Lewin SVP and director of digital innovation and strategy effective immediately. Lewin, based in New York, is responsible for leading digital strategy and innovation for the agency’s healthcare, consumer, and corporate practices. He most recently was the director of mobile marketing at R/GA. Lewin also serves as co-chairman of the Mobile Marketing Association’s education committee.
Dhillon named MD of MS&L’s DC office
WASHINGTON: Manning Selvage & Lee named Neil Dhillon as MD of its DC office and head of the agency’s national public affairs practice. Most recently Dhillon was MD of Ruder Finn’s DC office. He has also worked at MWW Group and Hill & Knowlton and was deputy assistant secretary of government affairs at the US Department of Transportation during the Clinton administration.
Cuil enlists MS&L
SAN FRANCISCO: Cuil, a new search engine founded by former Google employees and others from the tech industry, has hired Manning Selvage & Lee as its AOR. Andrea Maclean, senior account executive at MS&L, said initial media outreach is targeting local and international media, particularly Irish outlets because the company’s CEO is a native of Ireland. The site launched today, July 28, and has been positioned in media reports as a contender against Google in the search arena.
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