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IRVINE, CA: Bivar, which provides LED indication products and solutions, hired high-tech PR firm Lages & Associates as marketing AOR. The agency will design and execute a full communications program, including brand messaging, advertising, PR, internal communications, and online. The campaign will work to enhance Bivar’s image in the marketplace and publicize the company’s recent shift into emphasizing LED lighting.
This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
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