In Brief Blog

Virilion hires Sierra as senior strategic comms consultant

WASHINGTON, DC: Virilion, the full-service interactive agency, recently hired Suzanne Sierra, as senior strategic communications consultant. In this position, Sierra is tasked with expanding work within the food and beverage industry, in addition to broadening clients’ outreach to youth and Hispanic markets. Previously, Sierra served as director in Anheuser-Busch’s CSR department.

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Ogilvy promotes Reihl to NY consumer group director

NEW YORK: Ogilvy PR Worldwide appointed Bill Reihl, EVP and group director of the New York consumer marketing practice. In this position, Reihl’s responsibilities will include oversight of the group and new business development. He will also add to strategic and creative development across practices. Previously, Reihl served as EVP in strategy and planning in the Atlanta office.

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Jewelers Mutual Insurance selects LSB as AOR

MADISON, WI: Jewelers Mutual Insurance, a company that specializes exclusively in jewelery insurance in the US and Canada, has selected Lindsay, Stone & Briggs (LSB) as its AOR. The firm will provide national advertising, PR, and interactive services for Jewelers Personal Lines Insurance program.

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Martin joins George Washington University staff

WASHINGTON: George Washington University announced on April 14 that Tom Martin joined the adjunct faculty, effective immediately. Martin, most recently the executive-in-residence at the College of Charleston in South Carolina, will teach ethics in corporate and political communications courses during the fall 2009 semester. Martin, formerly the chief communications officer at FedEx and ITT, will also serve as a guest lecturer.

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Green Star selects Del Mar Corporate Communications

SAN DIEGO: Green Star Alternative Energy has selected Del Mar Corporate Communications (DMCC) for IR and media relations work. One focus of the PR effort will be to raise awareness among European and North American investors in the “green industry.”

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Marvel Studios hires Finberg as EVP of international marketing

MANHATTAN BEACH, CA: Marvel Studios, the Hollywood subsidiary of Marvel Entertainment, hired Douglas Finberg as EVP of international marketing. Finberg, who previously served as SVP of international marketing for Paramount Pictures, will develop and oversee worldwide marketing campaigns for Marvel films including Iron Man 2 and The Avengers.

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Gilberg joins Fox River as MD

CHICAGO: Cheryl Gilberg has joined Fox River Execution Technology as MD of marketing and communications. Gilberg will lead the company’s marketing, communications, and media relations. Previously, she was executive director of marketing at Morgan Stanley responsible for marketing and communications for the institutional equities division. Gilberg has also held senior marketing posts at Citigroup, Lava Trading, SunGard, and Capital Access International. Fox River is an execution technology provider with a product, The Fox, that mimics human trader logic to execute equity orders.

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New York steak house hires CIIC

NEW YORK: Ben & Jack’s Steak House hired Carolyn Izzo Integrated Communications (CIIC) as AOR. The agency will handle PR around the grand opening of the restaurant’s second location in Manhattan.

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TeleTech selects SSA as AOR

DENVER: TeleTech, a provider of business process outsourcing services, selected SSA Public Relations as its AOR in February. The agency is focusing on raising awareness of the TeleTech brand and its solutions, as well as providing communications assistance in the US and internationally.

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HP division selects Publicis Modem for digital work

PARIS: Hewlett-Packard’s personal systems group (PSG) has selected Publicis Modem, the company’s digital group, to handle communications in Europe, the Middle East, and Africa, effective immediately. Publicis’ Saatchi & Saatchi Geneva was also selected for advertising.

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