SAN FRANCISCO: Peppercom has hired Darryl Siry as a senior analyst for its clean tech practice. Siry previously worked as CMO for Tesla Motors, the electric car manufacturer. He will play a key role in growing and supporting Peppercom’s business intelligence group and its GreenPepper sustainability practice, with an emphasis on clean technology. While at Tesla, Siry was the lead media spokesperson, and he led the company’s brand building, communications, and sales efforts. He resigned from his post at Tesla in December 2008.