DALLAS: Acumentics Research, a social media and PR measurement and research consultancy, launched on December 18. Acumentics will use a measurement model based on exposure, engagement, influence, and action for social and traditional media measurement, and an approach called the PR Value Cube, to map where social media and PR add value to an organization. Don Bartholomew, who has 20-plus years of measurement and research experience with firms such as MWW Group and GCI Group, will lead the firm.
NEW YORK: EDGAR Online and Money.net, an online financial technology company, have partnered to launch the MarketScreen research and analysis platform. The new MarketScreen module includes stock screening with access to XBRL-tagged financial statement data.
Thomson Reuters launches suite for corporate professionals
NEW YORK: Thomson Reuters has launched a Web-based suite of global corporate business intelligence solutions that will allow corporate strategists, research professionals, and others to gather information about prospects and competitors, manage financial performance, and perform other task across all Thomson Reuters services. Those services include Thomson ONE Corporate Research and Thomson ONE Corporate Development.
Ipsos offers multilingual services
VANCOUVER: The latest iteration of Ipsos’ Interactive Forum (IAF), which develops and analyzes custom research panels, offers multilingual surveys as well as a multilingual software interface. Languages available in Version 5.0 include Russian, Hindi, and many of the Western European languages.
CINCINNATI: Market research consulting firm EMI Surveys is now offering Itracks for online research projects.
Staff changes on MS&L’s insight creation team
NEW YORK: Manning Selvage & Lee (MS&L) promoted Holly Jarrell to global director of the insight and research team. She’s now responsible for creating and implementing research practices in key regional offices, and developing processes to make current research accessible to client and new business teams. Previously, Jarrell was SVP, insight creation for North America. She’s been with the firm since 2006.
The firm has also hired Jessica Broome to serve as VP, director of measurement. She will develop and implement measurement techniques for MS&L. Previously, she worked with clients such as GlaxoSmithKline, Unilever and Mattel at Ogilvy PR Worldwide, where she recommended strategic research and measurement initiatives.
WPP launches PartnerZ
CHICAGO: WPP launched a new research tool that can be used to match brands with appropriate sponsorship and other marketing opportunities. Dubbed PartnerZ, the product was unveiled June 18. Research conducted by international marketing research company Millward Brown spanning 10 US markets and about 50,000 respondents helped create a global database of information that will be used for initiatives across arts, entertainment, and sports. PartnerZ can accessed by the four WPP organizations that sponsor it: Hill & Knowlton, MEC Access, MindShare Performance, and OgilvyAction.
Ipsos offering Spanish-language service
NEW YORK: Ipsos recently launched the Ipsos Hispanic Express Omnibus survey to gather data about the Hispanic market. The survey allows clients to evaluate customer service and attitudes, measure issue awareness and other metrics about the US Hispanic population.