Two organic brands hire Fresh Ideas Group as AOR
BOULDER, CO: The Fresh Ideas Group (FIG), an agency focused on natural products, added two new clients. Earthbound Farm and Crofters Food Ltd. both hired FIG as AOR. It will work to increase awareness of Earthbound Farms’ environmental leadership and organic farming practices, and will focus on celebrating the company’s 25th anniversary this year. The agency will work to raise awareness of Crofter’s products, and help launch its new Superfruit line of Jams.
