In Brief Blog

MatchPoint launches

NEW YORK: MatchPoint, a new search application for PR pros, launches today. MatchPoint uses patent-pending search technology to analyze a news release or other pitch materials to find a journalist whose body of work is aligned with the story idea. Journalists’ names are pulled from multiple databases containing articles from 11,000 print publications, 25,000 online news sites, and 10,000 blogs going back six months.

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