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WATERTOWN, MA: TNS Cymfony has introduced Verismo, a customizable PR measurement and evaluation approach. The propriety measurement model is based on four communications elements: visibility, reputation, influence, and sentiment. TNS will also make a white paper outlining the Versimo model available on its site.
This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
Universal Music Latin Entertainment partners with Axis Agency
Project Runway contestant signs with grapeVine PR
Policy Impact to open Arizona office
CBS Television appoints VP of diversity and communications
Taylor lays off staffers in Q4
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