In Brief Blog

TNS Cymfony introduces Verismo

WATERTOWN, MA: TNS Cymfony has introduced Verismo, a customizable PR measurement and evaluation approach. The propriety measurement model is based on four communications elements: visibility, reputation, influence, and sentiment. TNS will also make a white paper outlining the Versimo model available on its site.

No Comments

Leave a reply

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions