Peppercom launches The Digital Aptitude Test
NEW YORK: PepperDigital, a service offering from Peppercom, has introduced The Digital Aptitude Test, a proprietary tool to assess a company’s digital strengths and weaknesses and match digital programs with business goals. The test is an 80-question survey that identifies internal issues such as knowledge about Web 2.0 and budgeting. PepperDigital is also launching a site, www.digitalaptitudetest.com, that will feature an abbreviated test, white papers, and other information.
