PARIS: Publicis Groupe has acquired Sao Paulo-based digital agency Tribal. The Tribal brand will remain, and the firm will be aligned with the Digitas global network. Tribal, which has 100 employees, specializes in a variety of services including strategic brand planning and interactive campaigns. Among its clients are Chrysler, Whirlpool, and Microsoft. CEO Pierre Mantovani and chief creative officer Renato Fabri will continue to run the firm, reporting to François de La Villardière, CEO of Digitas Latin America.
Gavin Anderson partners with Brazilian firm
SAO PAULO: Gavin Anderson & Company has signed an exclusive agreement with S/A Comunicação, a media relations and crisis communications firm in Brazil. This is Gavin Anderson’s first South American partnership.
Business Wire adds Brazilian access
SAO PAULO: Business Wire (BW) has a new partnership with Brazil’s Agência Estado, adding exclusive access to a multichannel platform that includes the media, corporate, government, and investment communities. Agência Estado distributes BW’s Portuguese-language releases; about 300 Brazilian media outlets subscribe to the news service.