NEW YORK: The Franklin and Eleanor Roosevelt Institute (FERI) tapped Rubenstein PR as AOR for the debut of the Franklin D. Roosevelt Four Freedoms Park, to be built on the southern tip of New York’s Roosevelt Island. Effective August 6, RPR began to oversee media relations for the park, plan tours, and implement a campaign to reintroduce the park, which was originally designed by Louis I. Kahn in 1972, to the community.
Charitybuzz taps Rubenstein as AOR
NEW YORK: Charitybuzz, which brings together celebrities and nonprofits for cause-marketing campaigns and auctions, hired Rubenstein PR as AOR, effective August 14. The agency will build the charitybuzz brand, garner placements in consumer and trade media, and handle publicity for charitybuzz auctions and high-profile partnerships.
JMJ Holdings hires Rubenstein
NEW YORK: JMJ Holdings, a Dallas-based, high-end residential developer, hired Rubenstein PR, effective August 27. The agency will develop the corporate brand and oversee PR for JMJ Holding’s projects, including upcoming projects in Avon, CO; Mayakoba, Mexico; and the Middle East.
Extended Stay picks Rubenstein PR as AOR
NEW YORK: Extended Stay Hotels, behind the recent viral videoof a woman licking the contents of her hotel room to prove its cleanliness, hired Rubenstein PR as AOR to promote its five brands: Extended Stay America, Homestead Studio Suites, Studio PLUS, Extended Stay Deluxe and Crossland. Effective July 30, Rubenstein will promote the renovations in more than 250 of Extended Stay’s hotel rooms, and will generate media coverage of the hotel chain’s digital campaign, which will include another viral video expected to debut this month.
Talent Resources appoints Rubenstein AOR
NEW YORK: Talent Resources, a marketing firm that secures celebrities for special appearances, hired Rubenstein PR as AOR, effective July 21. The agency will work to to raise awareness of the company, generate coverage in business and advertising trades, and to schedule speaking engagements for Mike Heller, president and founder of Talent Resources.
Rubenstein hires Samantha Kain
NEW YORK: Rubenstein PR hired Samantha Kain as VP, effective July 21. At RPR, Kain will represent Talent Resources, a marketing firm that specializes in celebrity endorsements. Kain comes to RPR from Paul Wilmot Communications, where she served as an account director of the lifestyle division and worked with a variety of luxury hotel and restaurant accounts.
CORRECTION: A previous version of this news item referred to Kain as a “director” rather than an “account director” with Paul Wilmot Communications. We regret the error.
StoneCastle Partners hires Rubenstein PR as AOR
NEW YORK: StoneCastle Partners, an investment manager, appointed Rubenstein PR as AOR, effective June 2. The agency will raise awareness of the company’s investment strategy and funds, generate trade and business coverage, and issue releases on corporate news.
East Hampton restaurant appoints Rubenstein AOR
NEW YORK: The Laundry, an East Hampton restaurant, hired Rubenstein PR as AOR. The agency will plan food tastings and events to showcase the fare, promote menu items in food publications, and secure appearances for executive chef Andrew Engle.