NEW YORK: CafePress, the online retailer of user-customized items, tapped Kaplow as AOR after a competitive review. The agency will assist with media relations and ongoing branding initiatives, such as a forthcoming integrated campaign to establish CafePress as an industry leader.
Patron Highcroft Racing names Kaplow AOR
NEW YORK: Patron Highcroft Racing selected Kaplow as its AOR on July 2. The agency will conduct outreach to consumer media for the racing team, which competes in the American Le Mans Series.
Kaplow hires Emmy winner Glaser
NEW YORK: Kaplow hired former NBC producer Dana Glaser as VP, media strategy, effective June 11. Glaser, who won an Emmy Award for her work on The Today Show, will provide media counsel to Kaplow clients. Glaser also previously worked as an assignment editor on NBC News’ network desk and in the network’s London bureau.