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HOBOKEN, NJ: Octapharma USA, a subsidiary of Switzerland-based plasma products company Octapharma, hired Yankee Public Relations as AOR, effective July 2008. The agency will work to increase the company’s overall brand in the US and promote new products and a recently-acquired chain of plasma centers.
This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
Former MSNBC host Abrams launches consulting firm
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