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NEW YORK: Selective Beauty, a US subsidiary of a French company that licenses and distributes niche luxury fragrances for brands like Agent Provocateur, By Terry, Van Cleef & Arpels, Ferragamo, Lalique, and Max Mara, has hired Alison Brod PR as its AOR. The agency will handle PR for the upcoming launches of its three new fragrance licenses, including Jimmy Choo, John Galliano, and Zac Posen.
This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
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