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SAN FRANCISCO: The California Milk Advisory Board (CMAB) has selected Ketchum as its PR agency. Ketchum will handle all communications activities including strategic planning, producer and trade communications, media relations, interactive marketing, research, and new media. Select Resources International managed the competitive agency search.
This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
Former MSNBC host Abrams launches consulting firm
Popchips taps Formula for AOR
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Meredith promotes Gaviria to VP of Hispanic ventures
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