NEW YORK: The Public Relations Society of America (PRSA) requested that the communications directors of the McCain and Obama presidential campaigns sign a pledge to abide by the PRSA code of ethics and “uphold the highest standards of ethical practice in every facet of their campaign communications.” The code, among others things, includes being honest and accurate in all communications and “acting promptly to correct erroneous communications.”
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Neither the McCain or Obama campaign will sign any such pledge “obligating them to abide by the PRSA Code of Ethics in their campaign communications.”
That’s because presidential candidates have no reason to treat PRSA as the voice of the influence industry, much less its moral authority. The truth is that PRSA is none of these things…
(Read the full column at Scatterbox: Field notes from the PR & Influence Industry at http://www.stevensilvers.com)