SAN FRANCISCO: The Conversation Group, an independent communications consultancy focused on social media, has formed as a spin-off of Technorati. The agency will offer strategy, creative, and technology support for integrated communication campaigns, large-scale events, and community-guided product development. Its management includes Ted Shelton as managing partner, Giovanni Rodriguez as chairman/partner, and partners Chris Heuer and Stephanie Agresta. Rodriguez’s former PR agency, Hubbub, has merged with The Conversation Group. The new agency’s clients include Ogilvy, Technorati, and SAP.