In Brief Blog

New agency forms as a spin-off of Technorati

SAN FRANCISCO: The Conversation Group, an independent communications consultancy focused on social media, has formed as a spin-off of Technorati.  The agency will offer strategy, creative, and technology support for integrated communication campaigns, large-scale events, and community-guided product development.  Its management includes Ted Shelton as managing partner, Giovanni Rodriguez as chairman/partner, and partners Chris Heuer and Stephanie Agresta.  Rodriguez’s former PR agency, Hubbub, has merged with The Conversation Group.  The new agency’s clients include Ogilvy, Technorati, and SAP.

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