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WASHINGTON: Rightclick Strategies announced it has changed its name to Adfero Group, to reflect its work not just on interactive campaigns but also strategic counsel and other public affairs services. Adfero, whose name in Latin means “to carry or bring news,” counts among its clients AARP, the US Chamber of Commerce, and CTIA.
This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
PepsiCo picks up WS’ Bonin Bough
Pfizer VP to leave
CMD opens North Carolina office
KAL Energy hires Grayling Global
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