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NEW YORK: MatchPoint, a new search application for PR pros, launches today. MatchPoint uses patent-pending search technology to analyze a news release or other pitch materials to find a journalist whose body of work is aligned with the story idea. Journalists’ names are pulled from multiple databases containing articles from 11,000 print publications, 25,000 online news sites, and 10,000 blogs going back six months.
This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
‘Boston Globe’ union working with O’Neill and Associates
DoSomething.org hires Hughes as PR manager
DuMi Shapewear hires rbb as AOR
Academy of Orthopaedic Surgeons launches awareness campaign
Strauss Radio Strategies adds four new clients
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