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LYNCHBURG, VA: Peanut Corporation of America, the peanut product manufacturer at the center of the ongoing national salmonella , hired Burson-Marsteller for communications support. It will help the company with the product recalls, said George Clarke, director of crisis and issues management at Burson.
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[...] and meld the legal and communications strategies for the company. PCA had previously hired Burson-Marsteller to assist it with the product recall for a two-week period, stopped working [...]