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NEW YORK: Mark Penn, CEO of Burson-Marsteller, will author a regular column for The Wall Street Journal online called “Microtrends,” focusing on demographic trends in society and business. He wrote a book under the same title. The first column was published December 11; it will appear in the Media & Marketing section of WSJ.com.
In Brief Blog
This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
Lou Hammond & Associates wins new accounts
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