LONDON: The London Development Agency (LDA) has partnered with The NewsMarket to launch London House TV. The site provides video content from LDA’s London House in Beijing, which has been established to promote the London Olympic Games in 2012. The site provides consumers, journalists, and bloggers with video content that can be shared, viewed, and embedded. A series of events and seminars to attract investors, tourists, and students to London are planned from August 7 – 24 with a final Olympic handover celebration scheduled for August 24, when London officially becomes the next host city.