TALLAHASSEE, FL: The Florida Prepaid College Board hired The Zimmerman Agency as AOR, with a three-year contract, after an extensive RFP, said Carrie Zimmerman, president of the Zimmerman Agency. The agency will oversee a cross-discipline program, including interactive, PR, and advertising elements, and will work to promote the Florida Prepaid College Board’s 20th anniversary in 2009. In addition to the 20th Birthday Bash, the agency will introduce a ROOTS (Reaching Out to Our Tomorrow) campaign, targeting lower-level income families to educate them about how to save for a college education.