Ericho Inside offers PR services for ad agency clients
NEW YORK: PR agency Ericho Communications joined with DiMassimo Goldstein (DIGO) Advertising to introduce Ericho Inside, a full-service PR program, effective August 1. DIGO clients can access a range of PR services, including strategic PR counsel, crisis communications, media training press materials, and media plans, through Ericho Inside. Ericho’s founder and president, Eric Yaverbaum, and DIGO CEO, Mark DiMassimo, have worked together on several campaigns, including creating a brand for tap water: Tappening.
OYYYYYYYYYYYYYYYYY.
What is up with this guy Yaverbaum? ENOUGH about him. Tappening? Help me with this! Give Al Gore the press. I think he’s bigger? And isn’t making a buck while he’s saves the planet? We get it. Scary man picking on multi national. Or is it best selling author superhero man?…Hold on a second, trouble in China…Tibet man to the rescue, blah, blah. Does the world revolve around him or something? Did I miss the memo where someone decided if the guy sneezes we all can’t wait to read about it? Do you guys and every paper I read report to him? Geez. We can all wait until he’s dating Paris or Britney for any more updates. Thanks.
Mr. Yaverbaum-do us a favor. Take a nap for while. We’re not impressed.
I actually worked for Yaverbaum for several years. I left his agency to run another oversea’s. He was a great mentor and teacher to anyone who ever worked for him. The headhunter who placed me there told me that once you worked for him, everyone wanted you.And I did find that to be the case. He had this mini mentoring program which he did himself. It inspired everyone (well, not everyone!) who committed to the year program with him.
And his career is wild. He was the guy who did the survey 25 years ago of what journalists thought of pr people. It was far from flattering. It got mass press attention and in our own industry Jack O’Dwyer did numerous pieces on it. It really seemed to piss us all off. He didn’t care what so ever and basically said it was a good look in the mirror. He was a kid in our business at that time. There were many of us at his shop in the late eighties who felt like looking in the mirror at what we did and how we did it was actually merited.
But I gotta disagree with my man Leonard here. I’ve watched what he does for so long now, I could write a book (but he already did a few). The guy is just interesting. He’s different. He’s not so nice sometimes (perhaps it’s because I worked for him and he is opinionated). Certainly has an ego. But his stuff works. You realize this is the guy who ended the 1985 MLB Strike, wrote PR FodrDummies (though I believe his book on Leadership would be his “author’ claim to fame), launched Tae Bo, IKEA and H&M in the U.S., invented that “Pizza Meter” that predicted Desert Storm for Domino’s Pizza. I mean I could go on and on. Most of this stuff is in his book. Besides not being aware of whatever he is doing in China that Leonard mentioned, love him or hate him…he’s worth watching. And I have a good feeling that no matter how many Leonard’s there are out there, we’ll be reading more anyway? Just a little pattern I’ve observed for a couple decades.
I worked with the ego maniac when I was at Ralph Lauren. Imagine being in a room with a guy named Yaverbaum who had a bigger ego then an actual living breathing fashion icon? I didn’t like Yaverbaum. He probably didn’t like me? But he backs up his bravado and very big mouth with real results. If there is such a thing in PR as the real deal, he’d be it.
If he’s married now, I pity his poor wife though.