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CHICAGO: Chinet, the disposable tableware company, hired Snackbox PR as its AOR, after the agency was invited to a pitch involving three PR firms. The account win was effective on May 27, but the companies waited to make the announcement of the win until Snackbox started its media outreach. Jenna Gruhala, a principal at Snackbox, said the media outreach will include pitching Chinet’s environmental messages to traditions and non-traditional media in the US.
In Brief Blog
This is where you will find the latest news briefs and people moves occurring in the industry. Whether it’s an EVP switching companies or an agency announcing account wins, this is where you’ll find out about it first.
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[...] in Snacknews, public relations tagged Chinet, Snackbox at 5:53 pm by jennagruhala Click here to see the story in its original [...]